Job Description

Key Responsibilities

• Identifying Market Opportunities: Recognising gaps in company's operating environment where its services can be expanded and improved
• Evaluating Market Costing: Benchmarking to align company budget estimates to actual market costs
• Understanding Client Behaviour: Gaining insights into client preferences, engagement with the company and decision-making processes
• Evaluating Marketing Strategies: Measuring the effectiveness of campaigns and strategies to optimise marketing efforts and budget allocation
• Forecasting Market Trends: Predicting future market trends to stay ahead of the curve and make proactive business decisions
• Improving Service Delivery: Using market research to inform the development of new services or the improvement of existing ones to better meet client needs
• Setting Realistic Targets: Establishing achievable goals for growth, and client service based on market research findings
• Risk Mitigation: Identifying potential risks in the company's operating environment and developing strategies to mitigate them
• Supporting company Strategy: Providing a solid foundation of market knowledge to support overall business strategy and long-term planning
• Enhancing Client Experience: Using feedback and insights from market research to enhance the customer experience

Required experience and qualifications:

• Must have 5+ years of experience in a similar role
• NQF 6 or higher qualification in a related field will be beneficial

Certifications (must have at least ONE of the following):

• Professional Researcher Certification (PRC) OR
• Certified Market Research Analyst (CMRA) OR
• Market Research Society (MRS) Advanced Certificate OR
• Gartner/Forrester Certified Analyst OR
• Certified Analytics Professional (CAP) OR
• Competitive Intelligence Professional (CIP)

Skills Required