Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that understanding people is at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire individuals and move businesses forward.
A Digital Analyst on Nedbank is expected to be data driven and a solutionist thinker, who strives to make meaningful impact on the business.
This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom analysts are expected to direct, inspire and add value at every turn.
A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
In addition, this role requires a high level of accountability and responsibility over the digital media investments we are entrusted to manage xe2x80x93 all efforts need to be made to prevent under and over-spends.
Some working outside the standard working hours may be necessary.
The Job Purpose:
To demonstrate real passion, care and vision for the brands in your portfolio.
To be accountable for the successful delivery of digital data analytics and effective management of the live digital dashboard.
Ensure collaboration and alignment with the internal team and agency partners.
To deliver ongoing incremental media improvements for optimized return on investment.
Together with the team, successfully meet the clientxe2x80x99s contracted KPIxe2x80x99s and the commercial targets.
Work closely with the Integrated Digital Traffic Managers to deliver reports and analytics on time xe2x80x93 every time. Traffic managers ensures the smooth running, operations and output of the account are maintained in the most frictionless manner possible.
Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
Work collaboratively with the Digital Strategists and Data Scientists who will direct overall thinking, but where you effectively and timeously deliver reports with insights and maintain the effective running of the live dashboard.
Work collaboratively with the portfolioxe2x80x99s digital planner.
Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
Work collaboratively with the team to maintain highest taxonomy standards.
Work collaboratively with the Head of Digital at Publicis Media.
Drive the clientxe2x80x99s digital transformation journey in Personalization @ Scale and their path to conversion optimization.
To grow the strategic reputation of the agency by delivering world-class analytics excellence.
To produce at least one thought-leadership article per annum.
What you can expect in an average week:
You will be involved with numerous brand managers, so itxe2x80x99s important to develop a good understanding and identify specific business needs for each one.
Your average week may include:
Attend internal operations meetings.
Produce and present data and insights reports.
Effectively maintain the live digital dashboard xe2x80x93 ensuring all connections points are maintaind.
Flagging optimization issues or concerns immediately.
Monitoring the performance of campaigns daily.
Prepare and deliver insights decks with the strategists and planners.
Be present and on time, to all required meetings.
Work collaboratively with our colleagues, global teams and creative agency partners.
Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
Ensure that your time sheets are maintained and timeously updated.
Qualifications:
Google Fundamentals of Digital Marketing
Google Data Studio
Google Analytics
Google Ads Video
Google Shopping Ads
Google Display Ads
Google Ads Search
Facebook Blueprint Planning
Experience:
At least 2 years of digital analytics experience
Hard Skills:
Able to effectively project manage
Comfortable Presenting
Numerically strong and analytically able
Strong communicator with effective interpersonal relationships across team and clients
Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
English fluency and language skills for effective business writing
Strong presentation skills
Solid data interpretation and analytics skills
Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
Be able to select appropriate frameworks, tools and approaches to use in solving client problems
Develop strategies that interpret cultural and social trends as well as data relevant to client business.
Soft Skills
Is open to constructive feedback and challenges accordingly.
Is effective at building relationships and working as a team
Shows leadership and decision-making ability
Manages change well xe2x80x93 adapts and remains flexible to business priorities
Ability to collaborate without ego as well as work effectively independently
Is willing to transfer skills and share knowledge openly
Ability to self-start and self-manage
Additional Information
Should you not hear from us within 2 weeks, please consider your application unsuccessful.
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