Job Description

We are hiring a PR Manager. The Public Relations Manager is responsible for shaping and maintaining the public image of the organization. This role involves developing and executing strategic communication plans, managing media relations, handling public engagements, and overseeing crisis communications to uphold the brand's reputation.




The position will report directly to the

Managing Director

.

Key Responsibilities



Develop and implement public relation strategies to enhance brand reputation.



Write and distribute press releases, speeches, and promotional materials.



Build and maintain strong relationships with journalists, influencers, and industry professionals.



Plan and coordinate public events, press conferences, and media interviews.



Monitor media coverage and address media inquiries.



Oversee crisis communication and support reputation management efforts.



Collaborate with internal departments to ensure PR aligns with business goals and marketing strategies.



Track and report on PR campaign effectiveness and media mentions.



Showcase

the Estate's

Six

Values

and commitment to

thoughtful winemaking, crafted luxury hospitality

and meaningful art in all

PR

interactions.



Minimum Qualifications & Experience

Bachelor's or master's degree in a related field.

A minimum of

5

years' experience in a senior or management role within the public relations field

with a

track record in media engagement and campaign delivery.



Demonstrated crisis communication and reputation management experience.



Key Skills & Competencies



Exceptional writing, editing, and storytelling skills.



Strong verbal communication and interpersonal abilities.



Time management and multitasking in deadline-driven environments.



Proficiency with social media platforms and digital PR strategies.



Event planning and execution expertise.



Calm and strategic under pressure, particularly in crisis scenarios.



Communication & Collaboration



Demonstrates professional verbal and written communication at all levels.



Manages multiple stakeholder expectations effectively.



Collaborates proactively with executive leadership, external media, and internal departments.



Maintains open, respectful, and constructive dialogue at all times.


Learning & Development



Takes initiative to stay current on PR trends, digital tools, and media landscape changes.



Identifies personal development areas and seeks learning opportunities independently.



Actively participates in relevant workshops, webinars, and knowledge-sharing forums.



Apply

new knowledge and skills to improve PR outcomes and efficiency.



Behavioural Competencies



Displays professionalism and discretion in all communication and representation.



Adapts quickly to changing priorities and remains composed under pressure.



Exhibits integrity, accountability, and a strong work ethic.



Build

trust and

foster

a collaborative and respectful work environment.



Positively influences others and champions brand values and culture.Job description and profile

Hazendal is committed to transforming and redressing past inequalities. Our employment equity goals will be considered in our selection process.