Job Description

Purpose of the Job

The purpose of the Public Relations Manager: CSI, Sustainability & Technology role is to support the Group's strategy and objectives with credible media endorsements that drives a favourable narrative and image of the Group, its brands, products and services while earning the Group reputational currency. The role works collaboratively with various departments to create compelling content, messaging and experiences that promotes various initiatives and/or business divisions including CSI, sustainability, technology, job creation and skills development. The Public Relations Manager: CSI, Sustainability & Technology is a skilled storyteller?with the ability to formulate fresh angles and story ideas that promote and increase awareness of the brand.?

Job Objectives

Develop, plan and implement an integrated public relations communications plan ensuring goals, budget and tactics are aligned to the broader external communication strategy.

Manage and arrange relevant PR events and/or campaigns.

Identify target audiences, tactics and methods for communication outreach and engagement.

Identify media angles and generate positive news coverage, profile pieces and features across a broad media spectrum. Specifically source and identify human interest?stories.

Research, develop and produce impactful and engaging content, including content for media releases, websites, blogs, newsletters, social media, and other communication touchpoints.

Review, edit, proofread and quality assure all communications, ensuring a consistent quality of branding related content is delivered.

Pitch stories, secure media coverage and manage the distribution of releases.

Collaborate with internal stakeholders and external partners/agencies to gather, maintain and develop compelling content.

Collaborate with the broader Corporate Communications and PR teams to mine for content that can be tailored and repurposed for a broader audience.

Engage with creative and design teams/agencies for the briefing, design, and delivery of photoshoots and video shoots and oversee the editing process.

Ensure related communication is updated on key channels including websites and social media.

Maximise the presence of the corporate brand on various platforms and channels, proactively securing high-level placements in print, broadcast and online media.

Set up media interviews, press briefings, speeches, public speaking engagements and Q&A's and prepare briefing documents.

Coach and support preparation of spokespeople for media interactions and public appearances.

Draft responses to media enquiries.

Compile publicity reports - monitoring, analysing and reporting on PR results, media coverage and social media mentions.

Maintain communication mailboxes, ensuring efficient and timely responses to messages.

Qualifications

Degree or Diploma in Communications, PR, Journalism or a related field - (essential).

Experience

+4 years' experience in a similar capacity or role with demonstrable experience delivering and executing?successful PR and media relations strategies and?plans?for a large corporate organisation?- (essential).? Experience developing PR concepts, pitching and influencing ideas - (essential). Demonstrable experience working with social media - (essential). Experience in a retail environment - (desired). Experience in a listed company - (desired).

Knowledge and Skills

Well-developed understanding of media relations with good exposure to a network of media contacts - (essential). Strong proficiency in Microsoft Office 365, including SharePoint Online - (essential).

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