As a Product Marketing Manager at FourthRev you play a key part in growing FourthRev internationally and shaping our product marketing strategy for a portfolio of programmes and executing go-to-market initiatives. You will be responsible for translating our product's value proposition into compelling messaging and positioning, ensuring our products resonate with target audiences. You will also be tasked with connecting our partner universities, our tech partners and the FourthRev brand in a way that helps best position the value of our courses and drive student sign ups. Being able to bring products to market and act as the voice of the customer is key to being successful in this role. You will collaborate closely with cross-functional teams, including marketing, sales, design, partnerships and product to drive product adoption and revenue growth.
Your core responsibility is to bring products to market and act as the voice of our customers. This will include the need to conduct in-depth market research to understand customer needs, competitor research and industry trends. This research will then be used to inform product positioning and differentiation.
You will need to be able to craft clear and compelling narratives that resonate with our target audiences and address their pain points. You will also need to be comfortable with creating varying types of marketing content, including blogs, webinars, paid ad copy, video scripts, case studies, sales enablement content and training and more.
As part of ensuring our products are always delivering maximum value to our target audience you will need to provide customer feedback and market data to inform product enhancements.
We are on a mission to create a new vertical of online education that will combine the worldxe2x80x99s leading universities with innovative and industry leading companies to give learners actionable career focused outcomes.
You will be working on both strategy and execution of marketing our partner brands.
Itxe2x80x99s our mission to build out the best team in the world, and youxe2x80x99ll be a part of making that a reality.
What youxe2x80x99d be tasked with doing
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