Job Description

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As a Product Marketing Manager at FourthRev you play a key part in growing FourthRev internationally and shaping our product marketing strategy for a portfolio of programmes and executing go-to-market initiatives. You will be responsible for translating our product's value proposition into compelling messaging and positioning, ensuring our products resonate with target audiences. You will also be tasked with connecting our partner universities, our tech partners and the FourthRev brand in a way that helps best position the value of our courses and drive student sign ups. Being able to bring products to market and act as the voice of the customer is key to being successful in this role. You will collaborate closely with cross-functional teams, including marketing, sales, design, partnerships and product to drive product adoption and revenue growth.

Your core responsibility is to bring products to market and act as the voice of our customers. This will include the need to conduct in-depth market research to understand customer needs, competitor research and industry trends. This research will then be used to inform product positioning and differentiation.

You will need to be able to craft clear and compelling narratives that resonate with our target audiences and address their pain points. You will also need to be comfortable with creating varying types of marketing content, including blogs, webinars, paid ad copy, video scripts, case studies, sales enablement content and training and more.

As part of ensuring our products are always delivering maximum value to our target audience you will need to provide customer feedback and market data to inform product enhancements.

We are on a mission to create a new vertical of online education that will combine the world's leading universities with innovative and industry leading companies to give learners actionable career focused outcomes.

You will be working on both strategy and execution of marketing our partner brands.

It's our mission to build out the best team in the world, and you'll be a part of making that a reality.

What you'd be tasked with doing

• Take new courses and new partners to market
• Assist in the production of marketing and brand assets to market and sell our programmes
• Liaise with internal stakeholders on the development and sign off of marketing collateral
• Ensure all marketing assets are created according to our university brand guidelines and are signed off internally before use by outsourced provider
• Act as custodian of our university partner brands, providing direction and guidance to outsourced providers, and ensuring quality is maintained at all times
• Understanding our customers and being able represent their voice
• Project manage and co-ordinate the launch of new programmes and the ongoing marketing initiatives for each presentation

Requirements:

Things you should be able to do really well - What we'd expect you to have (or be able to learn super quickly)

• Have a data-driven approach to problem solving
• Strong written and verbal communication.
• Creating and executing on user journey flow maps
• Strong Project Management skills
• Market research abilities

The kind of person we want for this role

• An experienced product marketer.
• Has worked in a fast paced environment
• Is comfortable in a high feedback environment
• Proactively solves own problems
• Has a strong growth mindset
• High attention to detail
• Stays up to date with marketing best practices and trends
• Has had exposure to / has worked in team who do education marketing
• Is able to document their thoughts and plan well
• Thorough understanding of product marketing principles and practices

Benefits:

Spend your days making a difference.

FourthRev builds world class online learning programmes that lead to qualifications from leading universities, certifications from the world's best technology companies and digital technology jobs with a global network of employer partners.

It's our vision to become the world's leading enabler of employability outcomes for students and lifelong learners. In doing so, and helping close the digital skills gap, our purpose is to create social and economic value on a global scale.

In less than two years we have partnered with ten of the world's most recognized technology companies to deliver cutting edge courses with universities in Australia, the UK and the US. Our unwavering commitment to quality, student outcomes and shared value partnerships has resulted in excellent growth and investment from leading US and European EdTech VCs. We have been recognised by JISC as one of the top 20 edtech start-ups in the UK and by HolonIQ in the ANZ top-50.

Why you'll love working here

At FourthRev, we are deeply passionate about work being a meaningful, fulfilling part of life. We are proud to be a remote first company that offers flexible working arrangements and ongoing professional growth and development. We place staff health and happiness at the core of strategy and operations as a critical component of our high performance culture. We are deeply passionate about work being a meaningful, fulfilling part of life.

Get ready to:

• You'll tackle unique and challenging opportunities and embrace the unknown, supported by an amazing and talented team of professionals who genuinely care and want you to succeed.
• Your voice matters. We believe that people matter and that our success as an organisation is driven by the people within it.
• You'll become part of a greater community. We're passionate about enabling the growth of others, mentorship, lifelong learning, supporting learners in the digital economy and other causes.
• We are a globally diverse team with colleagues spanning different time zones including the U.K. Australia and South Africa. Let us know where you are, we will see if we can make it work!

Our DEI Commitment

We value diversity, equity, and inclusion at FourthRev. We aim to continue building a team with a variety of backgrounds, identities, and life experiences. Research has shown that historically underrepresented groups, such as people with disabilities, women, and people of color, are less likely to apply for a job unless they completely match all the criteria and qualifications.

If you feel that you do not meet every single requirement listed in the job description but you are excited about the opportunity and feel a connection to our vision and values we encourage you to submit your application

If you are not selected for this role, we will add you to our talent pool and continue to engage with you should a role arise that better aligns with your skillset and experience.

FourthRev