Job Description

Precision Marketing & Audience Specialist Marketing
Durban - KwaZulu Natal - South Africa

Our client, a multinational FMCG company in South Africa based in Umhlanga, has a permanent position available for a Precision Marketing & Audience Specialist to support local teams on audience strategy definition & implementation, build & manage precision marketing campaigns across multiple touchpoints, & analyze / share data-driven insights for campaigns performance on-going optimizations.

This is an EE position, therefore preference will be given to African & Coloured applicants

Requirements:

• FMCG experience
• Proven track record within the industry
• Stable CV
• Bachelor of Commerce or equivalent
• 5 years' experience in Digital Marketing, or Data Analytics positions
• Hands on experience on Google Marketing Platform audience & data capabilities (GA360, DV360, CM)
• Deep understanding of 1PD landscape & its uses for targeting & media activations

Key Performance Areas:

• Support brands in audience data strategy definition (identify audience segments, priority use cases, define relevant data sources, support with clear guidance on 1st/2nd party data acquisition along the funnel) in line with regional / global playbooks
• Centralize and develop ongoing digital audience strategy with the precision marketing manager
• Research and ensure relevant knowledge on new innovative digital audience targeting techniques and best-practice audience set up
• Consolidate and share audience learnings with regional and local stakeholders.
• Ensures processes and governance are in place to monitor campaign performance and alerts marketing and media when necessary (weekly meetings, steering committees, standups, etc.).
• In the set-up of the campaigns: Manage agencies and follow-up with external partners as required (for creatives adaptation, set-up in media buying tools, etc.) alongside brand team
• During and post campaign: performance analysis, collection, and codification of best practices including delivering Post Campaign Analysis on PM campaigns showing total campaign performance and insights on optimizations
• Integrate ecommerce where possible driving attribution, purchase led audiences and shopping insights working closely with the ecommerce team to run full-funnel campaigns
• Support brands in data sourcing, test-and-learn approaches to focus on data driving superior value and insights (e.g., user behavior, affinities, geographical relevance, etc.), leveraging analytical tools
• Ensure rollout and compliance of audience naming, segmentation, tagging standards and governance including tagging of ads and sites and onboards all data with media agency & website agency
• Driving actionable insights from campaign data with agency, ensuring constant improvement of future advertising funnels and evaluate impact on brand and/or sales lift
• Ensure compliance with data sharing guidelines and verifies sensitive topics for Brand, agency relationships (fraud, quality of inventory, etc.)

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Kelly Sinclair Recruitment