Job Description

Marketing Communications Specialist (Asset Management) - Cape TownOur client is a top performing asset management company that has grown enormously in the past years, to this endeavour they have created a strong brand that is unique and embodies performance and credibilityThis role will be designated to a BEE candidate who has the commensurate working experience gained in the Asset Management Industry.As the Marketing Communications Specialist, you will need to be able to develop and executemarketing communication plans to deliver on strategic marketing objectives. Act as brandcustodian and ensure the consistency of brand execution in line with the required CI of thebrand, visual language, look and feel and brand tonality. Ensure the cross-channel integration ofmarketing activities. Evolve and implement content marketing strategies and plans.ResponsibilitiesDevelop communications strategies and plans across the spectrum of communicationsdisciplines including: reputation management; media; public relations; internalcommunications; brand marketing; advertising; marketing; digital; social media and theproduction of materials to deliver on business objectives.Use your writing and editing skills to create relevant and engaging content for our targetaudiences and leverage the content across multiple marketing channels.With a client-centric focus, gather information to synthesise and distil key messages to targetaudiences.Develop and implement effective marketing communication strategies that build brandawareness and client satisfaction xe2x80x93 internally and externally.Write and edit impactful and engaging content that effectively delivers for marketing andvarious stakeholders, audiences, and channels, ensuring a consistent brand tonality,messaging, and business objectives.Ensures marketing communication messaging and materials are high quality, accurate andrelevant to the target audience.Manage an integrated marketing content and communications calendar.Track and analyse metrics related to content performance and engagement to guide effectivesharing and define future marketing communication strategy and development efforts. Reporton content performance.Drive efficiency and marketing excellence at all times.Skills required to ensure success in this role includeMarketing channel integration xe2x80x93 an understanding of the different marketing channels andhow to integrate communication and campaigns.Communicating complex financial concepts xe2x80x93 knowledge of effective presentation tools andtechniques to ensure clear understanding; ability to use summarisation and simplificationtechniques to explain complex technical and financial concepts in simple, clear language andtonally appropriate to the audience.Copywriting and editing xe2x80x93 knowledge of copywriting and editing; ability to write, review andedit texts and documents to promote marketing.Marketing strategy and positioning xe2x80x93 knowledge of market research, segmentation, andchannels xe2x80x93 including the ability to implement marketing strategies, objectives, and tactics andestablish a communications plan.A track record of excellence xe2x80x93 hardworking and detail-oriented with a firm commitment toexcellence.Being a team player and a good communicator with a belief in strong, open and honestrelationships.Self-starter with a proactive can-do attitude.Adaptable and flexible with the ability to work in a fast-paced environment.MS Office skills (Word, Excel, Outlook, PowerPoint).Education and experienceHonours/Bachelorxe2x80x99s Degree in Communication / Journalism xe2x80x93 good knowledge and experience of the investments/Asset management industry.At least 5 years of Marketing Communications experience within the Asset Management industry.To apply for this role please send your CV and supporting documentation (copy of ID and Qualifications) tooperations@asearch.co.za

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