Job Description

Description

Love viral trends and scroll-stopping ads?

Want to turn finance insights into TikTok hits?

Curious, creative, and obsessed with what makes people click?

Growjoy is where high-performing ads meet smart strategy.

Write the scripts behind seven-figure campaigns -- and make your words sell.

The Role

You'll transform competitor ads and viral social content into high-performing paid-ad scripts. Using AI-assisted analysis and structured research, you'll identify why certain videos work, find parallel organic trends, and rewrite them into new scripts tailored to Growjoy's clients. The ideal candidate blends curiosity, analytical thinking, and direct-response copy instincts.


Core Responsibilities:

Competitor & Trend Research

Monitor top-performing Meta and TikTok ads in the finance and info-product space using the Meta Ad Library, TikTok search filters, and other tools. Transcribe high-performing ads and analyse them using AI (e.g. ChatGPT) to uncover why they perform well and what emotional/structural triggers drive engagement. Ask AI for related organic search terms (e.g. "What viral videos should I look for on IG/TikTok to repurpose this idea?") and locate recent, highly-liked examples. Filter, catalogue, and tag promising angles for reuse.

Ad Script Creation

Convert research findings into clear, persuasive ad scripts suitable for UGC-style, talking-head or short-form video. Follow Growjoy's creative SOP--include intro hook, problem, emotional pivot, offer framing, and CTA. Produce multiple variations per concept (short/long form, alternate hooks). Maintain compliance-safe tone appropriate for finance and business offers.

Creative Collaboration & Iteration

Work closely with Growjoy's creative strategists and editors to align copy and visuals. Supply concise briefs describing tone, pacing, and visual cues. Iterate based on performance feedback (CTR, watch-time, CVR). Maintain an organised archive of winning scripts and associated performance notes.

General

Operate within Growjoy's structured creative process: weekly creative reviews, shared concept sheets, and performance-based iteration. Work 3-5 hours/day, flexible within the SAST time zone. Communicate daily progress via Slack and maintain a tidy concept tracker.

The Person

Trend-savvy creative:

Constantly tracks viral TikTok and Meta content and understands what makes audiences stop scrolling.

Analytical storyteller:

Blends data-driven insights with emotional hooks to craft compelling, conversion-focused copy.

Curious and adaptive:

Loves experimenting with new formats, testing angles, and iterating based on performance feedback.

AI-empowered researcher:

Comfortable using AI tools (like ChatGPT) to analyse, deconstruct, and repurpose high-performing ads.

Organised multitasker:

Efficiently manages multiple ad concepts, maintains an archive of winning scripts, and keeps research well-documented.

Collaborative communicator:

Works seamlessly with strategists and editors, providing clear briefs and constructive feedback loops.

Finance-fluent marketer:

Understands or is eager to learn the tone, compliance needs, and audience psychology specific to finance and info-product offers

Benefits Through Marketing Pros

Remote-First, Flexible Work Model
Shared Office Space in Cape Town
A Slack Community of Marketing Professionals
Global Visibility

Your Own South African Talent Partner
??Social and Training Events


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