Job Description

Location: Remote (LATAM or South Africa strongly preferred)
Compensation: USD $3,500-$4,100/month
Schedule: Full-time (40 hours/week) Mo - Fr 9AM EST - 12noon EST (non-neg), flexible on remainder of work hours/week
About the job
Role Overview:
We're looking for an experienced Head of Marketing to own and accelerate our demand generation engine. You'll build on our strong inbound foundation, drive paid acquisition, amplify word-of-mouth momentum, and explore partnership and influencer channels to supercharge pipeline growth.
Key Responsibilities:

• Develop and execute a comprehensive demand generation strategy to scale inbound and outbound channels.
• Manage and optimize paid advertising campaigns (LinkedIn, Google Ads, Meta, and other platforms) for maximum ROI.
• Leverage existing word-of-mouth referrals: design programs and materials to formalize and amplify organic advocacy.
• Identify and cultivate technology partnerships, referral alliances, and influencer collaborations to contribute new leads and pipeline.
• Own HubSpot marketing operations: nurture flows, campaign tracking, lead scoring, and attribution reporting.
• Coordinate content strategy on WordPress: blogs, landing pages, SEO optimization, and gated assets.
• Set and track KPIs: CAC, LTV, and marketing ROI.
• Collaborate cross-functionally with Sales, Product, and Customer Success to align messaging and stage-specific campaigns.
• Manage team and budgets to efficiently scale initiatives.

• B2B SaaS marketing leadership experience with a strong focus on demand generation.
• Proven track record scaling paid ads on LinkedIn, Google, Meta, or equivalent platforms.
• Hands-on HubSpot experience: workflows, reporting, templates, and CRM integration.
• Strong analytical skills: comfortable using data to optimize spend, channel mix, and messaging.
• Excellent project management: prioritizing multiple campaigns, vendors, and internal stakeholders.
• Exceptional written and verbal communication skills.

• Experience driving pipeline through technology partnerships and integrations (ATS, CRM, etc.).
• Background in influencer or referral marketing programs for professional services or SaaS.
• Familiarity with WordPress CMS and basic SEO best practices.
• Experience at an early-stage, high-growth startup environment

• Competitive salary.
• 20 business days/ annum and local holidays
• Fully remote work with flexible hours.
• Collaborative, supportive, and fast-paced culture.