Job Description

About the Company

J. Blanton Plumbing is a consumer marketing company first (We've grown from $5M in revenue in 2022 to nearly $40M today)--we just happen to operate in the home-services category. We are not a traditional home services company.


We're already one of the fastest-growing residential service brands in the U.S., and we're building the most respected and innovative company in the industry over the next 30 years.


With the heart of a startup, we're disrupting one of the country's oldest categories through high-velocity growth, brand marketing, and world-class performance media. Our ambition is to build a $500M+ direct-to-consumer brand within the next 10 years.

What You'll Own

You will own our paid acquisition engine end-to-end. This is a very hands-on role.


You will design and operate a full-funnel performance marketing system focused on booked appointments and completed jobs--not vanity metrics.

Paid Social & Performance Media

Own and scale Meta, TikTok, and YouTube with booked appointments and completed jobs as the north-star metrics Design and operate a full-funnel performance system that turns attention into revenue Run disciplined testing with clear hypotheses across creative, offers, audiences, and placements Build and operate a content machine, creating a repeatable process for generating ideas, producing creatives, and testing at speed Launch and test interactive quiz-based and funnel-driven experiences to increase intent and booking rates Control and deploy paid media budgets with ruthless focus on CPCA, CAC, MER, and scale
Own performance outcomes. If booked appointment costs or CAC are off, you are responsible for diagnosing and fixing them

Content Machine (Core Focus)

Leverage AI tools, third-party UGC creators, and our in-house editing team to produce performance-driven creative at speed Create sharp, unambiguous creative briefs that define: + Hooks (why someone stops scrolling) + Angles (why they should care)
+ Messaging and objections
+ Clear do's and don'ts
Turn performance data into repeatable systems--double down on what works, kill what doesn't, and move fast

Measurement, Attribution & Accountability

Own paid media tracking and attribution across platforms Monitor and optimize toward CPCA, CAC, MER, and ROAS Produce weekly performance updates focused on: + What was tested + What worked
+ What didn't
+ What ships next
Maintain a clear performance narrative tied directly to revenue

Your Scorecard (KPIs)

Booked appointments driven by paid social Cost per Completed Appointment (CPCA) CAC, MER, and ROAS at scale Creative velocity (new concepts shipped weekly) Share of spend allocated to winning creatives

Requirements

3-5+ years hands-on paid social media buying experience in the home improvement industry Proven experience driving results with UGC-style creative Strong creative testing discipline (not just audience or bid tweaks) Comfortable working closely with creators, editors, and operators Strong analytical foundation with clear understanding of CAC, MER, ROAS, and attribution Bias toward action, speed, and ownership

Benefits

$2,000 sign-on bonus