Job Description

About the Role
Proactive Recruitment is delighted to be hiring a Paid Media Specialist for our client who is a leading hospitality sales and marketing company based in Durbanville, Cape Town.
We are looking for a results-driven digital marketer who can build, manage, and optimise paid media campaigns that drive direct bookings, reduce OTA reliance, and deliver strong ROI for our hospitality clients.
This is an exciting opportunity to work with a dynamic portfolio of hotels, lodges, and resorts across Africa.
Key Responsibilities

• Campaign Strategy & Planning

• Develop integrated paid media strategies across Google Ads, Meta (Facebook & Instagram), LinkedIn, and hospitality-specific platforms (TripAdvisor, Booking.com, Expedia).
• Align campaign plans with client objectives, seasonal promotions, and direct booking growth goals.
• Execution & Optimisation

• Plan, build, and manage PPC, display, retargeting, and paid social campaigns.
• Monitor daily campaign performance and make adjustments to meet KPIs.
• Conduct A/B and multivariate testing on ad creative, copy, and targeting strategies.
• Creative & Content Collaboration

• Work closely with the social media and Creative teams to produce compelling ad copy, visuals, and landing pages.
• Ensure paid content complements organic strategies.
• Cross-Department Collaboration

• Partner with the Sales and OTA teams to align campaigns with promotions, rate strategies, and distribution goals.
• Act as the central link between internal departments to ensure cohesive campaign delivery.
• Budget Ownership

• Manage campaign budgets, ensuring efficient allocation of spend and maximum ROI.
• Track and justify investment in paid channels through reporting.
• Reporting & Insights

• Prepare and deliver monthly performance reports, focusing on ROI, direct bookings, and OTA reliance reduction.
• Present results and recommendations to clients and internal stakeholders in a clear, business-focused manner.
• Innovation & Market Awareness

• Stay up to date with industry trends, algorithm changes, and competitive activity.
• Introduce new tools, tactics, and platforms that can benefit clients.

General

• To be available to Travel to new and existing clients.
• Ensuring all Client Folders are up-to-date and in line with the Proactive Standard
• Keep ahead of industrys developments and apply best practices to areas of improvement.
• Evaluation of Proactive standards and make constructive adjustments to ensure we are industry leading.
• Maintain an orderly workflow according to priorities.
• Discuss any possible leads and opportunities which could develop into future business for both the properties and Proactive.
• Identify & report any potential risk factors that may impact revenue to PHS & or the Client
• Monday.com client boards are up-to-date and well maintained with all relevant information and the My Work is being utilised.

Skills Required