Job Description

Job Purpose

Are you passionate about the intersection of data, technology, and outdoor advertising? We're looking for a Media Programmatic Specialist to join our team and lead the charge in delivering intelligent, high-impact, programmatic Out-of-Home (OOH) campaigns.



As our OOH Media Programmatic Specialist, you'll be the mastermind behind programmatic media buying and campaign optimization across digital billboards, transit displays, and location-based screens. Your mission: to transform data into decisions and elevate OOH performance through cutting-edge tech and audience insights.

Key Responsibilities

Programmatic Campaign Execution

: + Develop and execute programmatic OOH media strategies, ensuring seamless integration with digital and traditional advertising efforts. + Set up, manage, and optimize programmatic OOH campaigns across various platforms, including digital billboards, transit ads, and interactive displays.
+ Work with technology platforms and DSPs (Demand Side Platforms) to run real-time bidding (RTB) and automated media buys for OOH.

Campaign Optimization

: + Monitor campaign performance daily and provide strategic recommendations to improve key metrics such as impressions, engagement, and ROI. + Adjust targeting parameters, creative assets, and bid strategies to maximize performance in line with campaign objectives.
+ Leverage audience data, including location-based and behavioral data, to ensure the correct audience is being targeted in real-time.

Data Analysis and Reporting

: + Analyze programmatic data to assess the effectiveness of campaigns, and generate performance reports. + Use analytics tools and reporting dashboards to measure KPIs, report on media spend, conversions, audience reach, and engagement.
+ Provide actionable insights and recommendations for continuous campaign improvement based on data analysis.

Collaboration

: + Work with internal teams including media planners, buyers, and creatives to align on campaign objectives and strategies. + Partner with external vendors, suppliers, and tech partners to ensure campaigns are set up correctly and deliver as intended.
+ Maintain strong relationships with OOH media owners and technology platforms.

Technology & Tool Management

: + Stay up to date with advancements in programmatic buying technologies and OOH advertising trends. + Use tools such as [list of relevant DSPs, analytics tools, etc.] to automate media buying and optimize campaign performance.
+ Manage ad trafficking, creative approval, and audience segmentation within programmatic platforms.

Budget & Performance Management

: + Ensure campaign spending stays within budget while maximizing media efficiency. + Track and report on campaign costs and pacing, adjusting as needed to optimize budget allocation.

Industry Research and Innovation

: + Keep up with new technologies, emerging trends, and best practices in the OOH and programmatic advertising space. + Suggest innovative solutions for future campaigns that leverage the latest in OOH programmatic opportunities.

Competencies

Data-driven and detail-oriented Creative and solution-focused Collaborative and communicative Agile and adaptable in a fast-evolving space Proficiency with DSPs (e.g., Broadsign, Hivestack, Vicinity, or similar). Strong analytical skills and experience with tools like Google Analytics, Tableau, Excel. Proven ability to optimize campaigns based on data, engagement, and ROI. Excellent communication, multitasking, and problem-solving skills.

Education

Bachelor's degree in Marketing, Advertising, Communications, Data Science, or related field - essential

Experience

3-5 years' experience in programmatic media buying, ideally in OOH or digital media. Experience in location-based targeting and segmentation. Industry certifications (IAB, Google, PMP, etc.). * Familiarity with digital signage and OOH media formats (billboards, transit, airports, etc.)