Job Description

Marketing Operations Manager
Role: Marketing Operations Manager
Location: Cape Town (office-based in De Waterkant)
Reports to: Marketing Director (dotted line to Commercial Director) About:
This company provides Africa's leading investment platforms for the energy industry.
They connect governments, investors, and industry leaders through high-level conferences and exhibitions, investment reports, and strategic advisory and communications.
The international, passionate, and ambitious team works at the forefront of Africa's energy transformation an industry with growth, purpose, and impact. The Role:
They are seeking a results-driven Marketing Operations Manager to optimise B2B promotional campaigns and strengthen the effectiveness of the marketing function across events, media, and advisory services.
This is a hands-on role, ideal for someone who thrives in a fast-paced environment, loves process optimization, and is passionate about data, automation, and driving measurable results. Working closely with the Marketing Director, Marketing team, and Commercial teams, you will be the operational backbone of marketing execution ensuring seamless workflows, sharp insights, and systems that scale. Key Responsibilities: Marketing Automation & CRM
Own and optimise HubSpot (campaign reporting, workflows, lead scoring, segmentation, data hygiene, and systems administration)
Design, implement, and maintain marketing automation workflows to drive engagement, lead nurture, and conversion
Align automation and CRM processes with the full buyer journey from acquisition to retention
Ensure seamless system integrations (including registration platforms, event apps, and APIs) Data, Analytics & Insights
Act as the guardian of customer data ensuring data accuracy, compliance, enrichment, and segmentation
Build and maintain dashboards to track campaign performance, pipeline contribution, and ROI
Run advanced queries to create highly targeted and segmented campaigns
Deliver actionable insights to improve conversion rates, audience engagement, and revenue growth
Support CRO strategies with A/B testing and landing page optimisation Campaign Operations
Support the execution of multi-channel marketing campaigns across events, media, and digital platforms
Collaborate with Sales and Marketing teams to streamline lead management strategies
Monitor and report on campaign performance, identifying opportunities for process optimisation and scalability
Reduce manual tasks by implementing automation and system-driven efficiencies Technology & Systems
Manage marketing systems (HubSpot, registration platforms, event apps) to ensure they are integrated and fully optimised
Contribute to website optimisation, platform enhancements, and other technology solutions
Stay on top of new marketing technologies and best practices, making recommendations for adoption Minimum Skills and Experience:
3 5 years' experience in marketing operations, campaign operations, or CRM-focused roles, preferably in B2B events, SaaS, or media
Based in Cape Town with a valid working permit
Strong understanding of marketing funnels, CRM systems, automation tools, and data management
Proficiency in HubSpot (workflows, reporting, automation) is essential
Proficiency in data visualisation tools (HubSpot Dashboards, Power BI, LookerStudio)
Strong analytical skills with the ability to translate data into actionable insights
Excellent project management and organisational skills with the ability to manage multiple priorities
Knowledge of data privacy regulations (GDPR, PECR, POPIA)
Experience with event registration platforms and apps (preferred)
Familiarity with attribution modelling and campaign-level tracking

Skills Required