Job Description

REPORTING TO: COOCTC: R30,000 - 35,000QualificationsMatricDiploma/Degree in Marketing (Essential)Minimum 5 years experience in a similar role, preferably in retailStrong business and data analysis skillsExcellent numerical proficiencySolid understanding of digital marketing strategiesCompetence in SEO and digital best practicesA qualification in Retail Management will be advantageousSkills & CompetenciesExceptional verbal and written communication at all levelsAbility to work flexible hours and thrive in a semi-structured, dynamic retail environmentSelf-starter with strong time management skillsResilient under pressure and able to handle multiple projects simultaneouslyExperience in developing digital product cataloguesDeadline-driven with proven multitasking abilitiesStrong eye for detail, design, and branding consistencyKey ResponsibilitiesStrategic & Digital MarketingResearch and report on current marketing trends in South AfricaConduct competitor analysis and deliver actionable insightsAssist in developing the annual marketing calendar and budgetExecute all marketing activities including campaigns, events, and PR-driven photoshootsLiaise with the Merchandise team to upload new arrivals to the company website, with bi-weekly stock updatesCoordinate with global teams on website campaigns, aesthetic updates (e.g. banners, layout)Oversee and implement the local social media strategy in alignment with global guidelinesMonitor digital platforms for responsiveness, functionality, and campaign trackingProvide regular digital reporting and track conversion rates (e.g. online bookings)Content & CommunicationDevelop and post content for digital channels and newslettersCreate presentations, emailers, and SMS communication for promotions and eventsProof blog articles and manage backend website integrityDesign and manage the Company NewsletterCoordinate promotional material, including store signage and design briefsPR & External Stakeholder ManagementLiaise with PR company (e.g., Sinnamon) and 3rd-party vendorsAttend networking events and expos, assisting with planning, stock control, and post-event analysisCoordinate influencer collaborations, manage contracts and product dispatchDevelop beneficial brand collaborations and joint campaignsStore Engagement & Customer ExperienceMaintain regular store visits to review marketing execution and materialsAct as a point of contact for customer complaints from store level to social media, ensuring timely resolutionMonitor Live Chat functionality and engage where necessaryAdministration & ReportingManage marketing budgets, supplier invoicing, and ordering of consumables and print materialsMaintain trade marketing calendar and event trackingProvide monthly and quarterly reporting on marketing activity and campaign effectivenessCompile PR status reports and marketing analysisBrand ManagementUphold and manage brand consistency across all platformsEnsure internal teams are kept informed of all marketing objectives and initiativesEnsure quick responsiveness to market trends, in partnership with agencies and suppliers

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