Job Description

REPORTING TO: COO
CTC: R30,000 - 35,000
Qualifications
Matric
Diploma/Degree in Marketing (Essential)
Minimum 5 years experience in a similar role, preferably in retail
Strong business and data analysis skills
Excellent numerical proficiency
Solid understanding of digital marketing strategies
Competence in SEO and digital best practices
A qualification in Retail Management will be advantageous
Skills & Competencies
Exceptional verbal and written communication at all levels
Ability to work flexible hours and thrive in a semi-structured, dynamic retail environment
Self-starter with strong time management skills
Resilient under pressure and able to handle multiple projects simultaneously
Experience in developing digital product catalogues
Deadline-driven with proven multitasking abilities
Strong eye for detail, design, and branding consistency
Key Responsibilities
Strategic & Digital Marketing
Research and report on current marketing trends in South Africa
Conduct competitor analysis and deliver actionable insights
Assist in developing the annual marketing calendar and budget
Execute all marketing activities including campaigns, events, and PR-driven photoshoots
Liaise with the Merchandise team to upload new arrivals to the company website, with bi-weekly stock updates
Coordinate with global teams on website campaigns, aesthetic updates (e.g. banners, layout)
Oversee and implement the local social media strategy in alignment with global guidelines
Monitor digital platforms for responsiveness, functionality, and campaign tracking
Provide regular digital reporting and track conversion rates (e.g. online bookings)
Content & Communication
Develop and post content for digital channels and newsletters
Create presentations, emailers, and SMS communication for promotions and events
Proof blog articles and manage backend website integrity
Design and manage the Company Newsletter
Coordinate promotional material, including store signage and design briefs
PR & External Stakeholder Management
Liaise with PR company (e.g., Sinnamon) and 3rd-party vendors
Attend networking events and expos, assisting with planning, stock control, and post-event analysis
Coordinate influencer collaborations, manage contracts and product dispatch
Develop beneficial brand collaborations and joint campaigns
Store Engagement & Customer Experience
Maintain regular store visits to review marketing execution and materials
Act as a point of contact for customer complaints from store level to social media, ensuring timely resolution
Monitor Live Chat functionality and engage where necessary
Administration & Reporting
Manage marketing budgets, supplier invoicing, and ordering of consumables and print materials
Maintain trade marketing calendar and event tracking
Provide monthly and quarterly reporting on marketing activity and campaign effectiveness
Compile PR status reports and marketing analysis
Brand Management
Uphold and manage brand consistency across all platforms
Ensure internal teams are kept informed of all marketing objectives and initiatives
Ensure quick responsiveness to market trends, in partnership with agencies and suppliers