Job Description

Go the distance! We have a super in-office opportunity for a creative, and resourceful Marketing Manager to work at a successful retail brand company based in Cape Town's Northern Suburbs.
This is a hands-on role for a Marketing Manager who can develop, maintain and implement marketing strategies that drive sales, strengthen brand equity and support long-term growth. You'll be deeply involved in shaping holistic, customer-focused marketing initiatives across multiple channels, working both autonomously and collaboratively within a fast-paced, results-driven retail environment.
The successful candidate will bring a strong passion for brands, an entrepreneurial mindset and the determination to see ideas through from concept to execution. High energy, sound judgement and the ability to identify and act quickly on opportunities are essential, along with the confidence to assess risk and make considered recommendations to the Marketing Executive.
You'll play a key role in influencing national marketing strategy and brand identity, while helping to drive the e-commerce division forward through engaging digital experiences that convert. This role offers the chance to work within a dynamic retail environment, supported by a collaborative culture with room for creativity, innovation and ownership.
Previously disadvantaged candidates will be given preference.
Responsibilities

• You will manage and implement marketing initiatives across various channels to deliver a seamless marketing plan which results in increased sales.
• You will design and execute marketing communications for both our internal and external customers, drive brand equity and identify new opportunities for the company to explore.
• Collaborate effectively with other members of the management team, to effectively execute and support the overall Business Strategy.
• Research, launch and maintain a customer engagement strategy that delivers incremental turnover and profits whilst expanding the customer base.
• Be intricately involved in driving the ecommerce division of the business; providing vision and direction for digital experiences that drive customer engagement, reinforces the brand, and delivers online sales.
• Campaign management and ownership of the marketing budget (track progress and report on ROI and KPIs)
• Be the brand guardian for all communication
• Brief creative team and manage external agencies where necessary
• Oversee workload, management, and development of a team of four people
• Build and maintain relationships with strategic partners and brand representatives
• Managing the production of marketing materials in line with marketing strategy, including leaflets, posters, flyers, newsletters, radio adverts, newspapers, online and social media, etc.

Requirements
The successful candidate must have/be:

• Marketing or brand management qualification
• 5 years+ experience in retail marketing, FMCG marketing and/or brand management
• Creative and dynamic personality with high energy levels and a desire to achieve
• Experience in managing high volume and variety of work - be a great multitasker and finisher
• Excellent prioritisation and organisational skills
• Familiarity and skill with the tools of the trade in Marketing including PR, written communication, website development, market research, product packaging, visual communication, social media, products, and creative services.

If you don't have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town, Northern Suburbs
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3053

Skills Required