Marketing Manager
Midrand, Johannesburg, South Africa
Job Description
Duties & Responsibilities:
- Build and grow the company's brand visibility across digital platforms, retail channels, and B2B environments.
- Develop and implement channel-specific marketing plans for retailers, ISPs, and distributors.
- Lead all digital marketing efforts, including social media, SEO, paid media, and website management.
- Manage public relations, media buying, and advertising partnerships to increase brand reach and credibility.
- Monitor market trends, customer insights, and competitor activity to support data-driven marketing decisions.
- Manage external agencies and vendors across creative, digital, and event marketing functions.
- Develop and execute strategic campaigns with defined performance metrics. Track and report on return on investment (ROI) across digital and channel marketing activities to optimize budget allocation.
- Plan, coordinate, and execute trade shows, retail activations, product launches, and partner events, ensuring brand representation and effective post-event analysis.
- Collaborate with the sales and channel teams to design and implement in-store retail displays, including layout planning, branded fixture placement, and visual merchandising to enhance shopper engagement.
- Oversee the creation and distribution of point-of-sales (POS) materials across retail and reseller channels; ensure optimal merchandising space utilization and alignment with promotional objectives.
- Partner with products, sales, and e-commerce teams to ensure integrated messaging across all consumers and B2B touchpoints.
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Job Detail
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Job IdJD1454711
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMidrand, Johannesburg, South Africa
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EducationNot mentioned