Job Description

• Education:

• Bachelors degree in Marketing, Communications, Business Administration, or related field (essential).
• Honours or Masters degree in Marketing/Business (advantageous).
• Certifications (optional but beneficial):

• Chartered Institute of Marketing (CIM) certification.
• Digital Marketing certifications (e.g., Google Ads, HubSpot, Meta Blueprint).
• Project management certifications (e.g., PMP or Agile/Scrum) if managing large campaigns.

xc3xb0xc2x9fxc2x92xc2xbc Experience Requirements:

• 8+ years of marketing experience, with at least 3-5 years in a senior or leadership role.
• Experience within real estate, property development, or a related industry is highly preferred.
• Proven track record in brand management, strategic planning, and campaign execution.
• Strong understanding of property marketing channels, including digital, print, and on-site activations.
• Experience in leading cross-functional teams and managing external agencies/vendors.

xc3xb0xc2x9fxc2xa7 Key Skills and Competencies:

• Strategic marketing planning and execution.
• Market research and competitor analysis.
• Digital marketing (SEO, SEM, social media, email marketing).
• Content development and campaign management.
• CRM and lead generation systems (e.g., Salesforce, HubSpot).
• Budgeting and ROI analysis.
• Strong leadership and team management abilities.
• Excellent communication, negotiation, and stakeholder engagement skills.
• Understanding of property cycles and buyer psychology.

xc3xb0xc2x9fxc2x9b xc3xafxc2xb8xc2x8f Tech/Tools Knowledge:

• MS Office Suite (especially Excel and PowerPoint)
• Adobe Creative Suite (Photoshop, InDesign for overseeing design quality)
• Google Analytics and marketing automation tools
• Social media platforms (LinkedIn, Facebook, Instagram especially for lead-gen)
• CMS platforms (WordPress, Sitefinity, etc.)

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