Job Description

Job Summary:

The Marketing Manager takes responsibility for leading and managing all activities in support of the Group Marketing Strategy. They will be responsible for creating and implementing the marketing plan for the hospital, in alignment to the Group Marketing strategy. The incumbent will also take responsibility for General Practitioners and Specialistxe2x80x99s integration strategies. The Marketing Manager will be responsible for the planning of strategic programs and events that build relationships between healthcare stakeholders.

Minimum Qualifications and Experience:

• Degree in Marketing or Sales related qualification.
• Min 3-5 yearsxe2x80x99 exposure to strategic marketing, planning and implementation.
• 3-5 yearsxe2x80x99 experience in a similar environment.
• Stakeholder engagement experience at various levels of seniority (Manco to Exco).
• Understanding of the healthcare industry in South Africa advantageous.
• Ability to travel (own transport).

• Deliver a measurable Doctor-engagement strategy by engaging with medical professionals internally and externally to contribute to the revenue of the
• Conduct regular strategic General Practitioner engagement to increase
• Generate meaningful leads by identifying professionals who may meet the gap analysis profile (i.e. Doctors required) within the
• Conduct bi-annual market research and post-campaign analysis and contributes to market segmentation and strategy
• Lead the development and implementation of a Marketing strategy for area of
• Meet with relevant stakeholders to review business performance and to drive
• Create brand consistency in all marketing and advertising initiatives and manage all marketing activities and service
• Interpret research data and take the appropriate focused
• Plan and coordinate media in order to maximize budgets on a campaign basis by using 360 degree media
• Serve on planning, project management and policy making teams, as a key member of the marketing management

Clinix Health Group