Marketing Coordinator

Northern Cape, South Africa

Job Description

Job Purpose
Responsible for the planning, co-ordination and delivery of promotions, entertainment and events (including the co-ordination of entertainment performances, artistes and entertainers) and related activities which drive unit revenue; with the objectives of creating a public image and the reputation of the business unit's brand as the entertainment and casino establishment of choice.
Key Performance Areas
Promotions Co-ordination

  • Have a good understanding of gaming systems and bonusing tools to execute promotions
  • Update the promotions calendar and distribute to relevant stakeholders
  • Make recommendations with regards customer-focused solutions and promotions relevant to customer preferences
  • Co-ordinate innovative solutions and plans to target new markets and opportunities
  • Brief creative design promotional collateral to ensure promotions receive the correct exposure
  • Compile comprehensive communication plans to brief all stakeholders with the detail of the promotions and/or event
  • Check that the venue set up meets technical (lighting, sound) and customer requirements
  • Be present during the set-up of promotional events to ensure a seamless execution in line with plans
  • Consolidate post-mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotion
  • Completes month end reports
  • Track expenses to allocated budget
  • Design promotional collateral and co-ordination of large scale events
  • Source and co-ordinate promotional gifting in line with events requirements and themes
  • Make announcements on the gaming floor and execute promotions
Event/ Entertainment Co-ordination
  • Have an up-to-date understanding of facilities and products available for events
  • Update the events calendar
  • Attend pre-event meetings and work with client to understand their event / entertainment requirements
  • Offer solutions in line specs and client requirements with regards to menus, decor, flowers, set-up, music, etc.
  • Use any opportunities to upsell on the event
  • Co-ordinate logistical arrangements as per itinerary i.e transport, accommodation, food & beverage
  • Include billing instructions for the event on the function sheets, and track expenses
  • Compile function sheets and distribute to relevant stakeholders and departments
  • Record all correspondence from a company perspective to ensure brand is maintained
  • Resolve any problems and queries in accordance with contract stipulations, and escalate when required
  • Allocate and distribute complimentary tickets as per the deal sheet, ensuring tickets are distributed to the correct departments.
  • Send out comp splits to department timeously for CRM initiatives.
Event/ Entertainment Delivery
  • Compile the running order schedule to accurately reflect customer requirements
  • Check that the venue set up meets technical (lighting, sound) and customer requirements
  • Co-ordinate backstage/venue/entertainer as per production schedule and customer requirements
  • Log calls with maintenance or IT to ensure resolution of any faults
  • Communicate regularly with relevant stakeholders and inform entertainers or relevant departments of potential problems, changes, and additions to technical resources
  • Conduct all entertainment checks at least 1 hour before event starting time
  • Escalate any issues / challenges being experienced
  • Update any final amendments to function sheets and ensure the distribution to all event stakeholders
  • Complete post event administration including: event information documents, arena attendance figures and billing.
  • Store and secure operating and entertainment equipment in line with standards
Stakeholder Engagement
  • Communicate with clients to understand their needs, event opportunities, as well as any challenges encountered during the planning and co-ordination of the event
  • Communicate with suppliers / contractors with regards requirements for specific events / entertainment, leveraging relationships to optimise the event within the set budget
  • Partner with suppliers in design and delivery of the entertainment / event requirements
  • Liaise with multiple departments in the co-ordination and execution of entertainment events including F&B, security, gaming, etc.
  • Liaise with marketing management to evaluate the post-mortem of the event.
Education
  • Grade 12
  • 1-2-year Diploma in Marketing is preferred
*
Experience
  • Minimum of 2 years' experience in the entertainment industry
  • Exposure in the gaming industry is preferred
Skills and Knowledge
  • Meets the requirements for a Gaming Licence
  • Ability to work shifts that meet operational requirements
Additional Information
Please Note that, preference will be given to suitably qualified employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998 (and any amendments thereto), the relevant internal recruitment policy as well as unit's employment equity plans and Gaming Board License conditions.
POPI Statement
Please note that when applying for any position, reference checks will be completed and personal information as defined in the Protection of Personal Information Act 4 of 2013 will be processed. In applying for this position, applicants will be deemed to have consented to such processing as defined in the included Privacy Statement.
Equity
Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.

Skills Required

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Job Detail

  • Job Id
    JD1639990
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Northern Cape, South Africa
  • Education
    Not mentioned