Job Description

Marketing Acquisition Specialist - Cape TownPurpose of this role:At Vue School, we are looking for a talented Performance Specialist to join our team. As a Performance Specialist, you will play a crucial role in ensuring the seamless execution of ad campaigns and optimizing their performance. Your main objectives will include managing ad operations efficiently, updating and organizing campaign performance reports, and ensuring accurate reporting of conversions to ad platforms.Objectives of this role:Lean management of ad operations and seamless execution of campaigns.Organize and keep campaign performance reports updated.Make sure accuracy for reporting conversion/conversion values to the ad platforms.Optimize campaigns for efficiency and effectiveness of KPIs.Keep evaluating campaign structuring options and improving for efficiencies.Organize and keep updating creative performance reports and come up with suggestions to optimize for better results.Optimise banner and other related creative to maximise performance and placement.Use the maximum possible ad platform features to optimize campaigns.Grow affiliate trafficSource additional, favorable media placements.Duties and Responsibilities:Work closely with the line manager to understand and maintain focus on managing campaigns.Coordinate with the content and creative department for campaign readiness.Launch campaigns and keep the team informed about performance and optimizations.Keep analytics and attributions intact and work between tracking tools and ad platforms.Develop and maintain creative performance reports, to be used for future campaigns as input and by the design team for improving performance.Make sure billings and payments are working seamlessly between ad platforms and finance.Coordinate with different teams and departments to ensure campaign readiness and launch.Create and manage reports for specific time intervals (days, week, month, quarters and year) or as requested on the go.Optimise all banner placements, regardless of the placementManage audiences and segments on respective tools the company uses for communication with its customers.Identify, source, and manage the performance of affiliate traffic.Find and negotiate favorable media placements, including, but not limited to websites, newsletters, blogs and forums.Manage internal ad placements on Vue School-related propertiesRequired skills and qualifications:At least 4-6 years of experience in ad operations or digital marketing preferably in agency environment.Experience managing media placementsExperience managing 3rd party affiliatesExperience with lead generation software like Opt-in Monster, Convertbox, and similar.Have advertising experience in following is a must:Google AdsMeta (Facebook / Instagram)LinkedIn AdsRedditExcel skills, with an aptitude for learning other analytics toolsExperience with Google Tag Manager and other tracking tools would be great.Experience in Ad Copywriting for Google Ads and Facebook.Experience working remotely, and independently, and being excellent in self-managementExperience in advertising B2B and B2C servicesAdvantageous skills and qualifications:Strong SQL is advantageousExperience with subscription modelsExperience in the education sectorExperience with Metabase or similar SQL-based BI / data visualization softwareExperience with Notion, Asana and SlackTo be successful in this role you are:Meticulous and resilientTech SavvyExceptionally CreativeHave an eye for detailVery organisedA good communicator (verbal and written)Comfortable using various types of technologyA fast learnerEnergetic and positiveAble to work independentlyExtremely passionate about your workYou need:Reliable internet connection - (all meetings and work is done online)What we offerWork with a brand customers loveWork with modern technologiesCompetitive salaryPerformance bonusBudget for training/equipment/conferencesCompany target bonus of up to 12%Time to study and learn new skillsRemote full-time role on a long-term contractFlexible paid time offPaid time off at your local bank holidaysParticipation in the annual company workcation tripBe part of a small team of amazing people based around the worldJob Type: Full-timeSalary: R26 500 - R39 800 per month

JTJ Group