Job Description

ENVIRONMENT:
A reputable digital command center based in Cape Town is looking for a Junior (1-4 years' experience) or Mid-Level (4-8 years' experience) Paid Media Specialist to develop, execute, and manage paid media campaigns across multiple platforms. This role is key to driving business growth and achieving marketing objectives through strategic planning, hands-on campaign management, performance analysis, and budget oversight. The ideal candidate will have proven experience managing paid media campaigns, a strong understanding of digital marketing principles and best practices, and proficiency in tools such as Google Ads, Google Analytics, and other relevant platforms.
DUTIES:
Campaign Planning and Strategy:

• Develop comprehensive paid media strategies aligned with business goals.
• Conduct thorough keyword research, audience targeting, and competitive analysis.
• Create and manage content calendars for social media campaigns.

Campaign Execution:

• Manage and optimize campaigns across platforms like Google Ads, Facebook Ads, Instagram, and LinkedIn.
• Implement tracking and conversion goals using tools like Google Tag Manager and Google Analytics.

Performance Analysis and Reporting:

• Monitor campaign performance metrics, such as impressions, clicks, CTR, conversions, and cost per lead/sale.
• Analyse data using tools like Google Analytics, Google Ads, and other platforms.
• Generate regular performance reports and present findings to stakeholders.

Optimization and Testing:

• Continuously optimize campaigns based on performance data to improve results.
• Conduct A/B testing on ad copy, targeting, and other elements to identify best-performing strategies.

Collaboration and Communication:

• Collaborate with creative teams to produce high-quality ad creatives.
• Work with marketing teams to align paid media strategies with overall marketing goals.
• Communicate effectively with internal teams and clients regarding campaign performance and opportunities.

Staying Updated:

• Stay up-to-date with the latest trends and best practices in paid media and digital marketing.
• Maintain relevant certifications (e.g., Google Ads, Facebook Blueprint).

REQUIREMENTS:

• Proven experience in managing paid media campaigns across various platforms.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in using Google Ads, Google Analytics, and other relevant tools.
• Familiarity with e-commerce platforms and online retail is beneficial.

ATTRIBUTES:

• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills.
• Ability to work independently and as part of a team.