Internal Community Manager

Cape Town, Western Cape, South Africa

Job Description

Description
Reporting to the Senior Manager: Digital Marketing, with a dotted reporting line to the Senior Manager: Organisational Effectiveness, the Internal Community Manager plays a pivotal role in activating the V&A Waterfront's internal culture, voice, and employee experience through strategic, creative, and integrated internal communication. This role is designed to bridge the gap between brand, business, and people -- ensuring that what we say internally is consistent with who we are externally.
This individual is responsible for crafting and executing a compelling internal communication strategy that aligns with the V&A Waterfront's external brand and communication objectives while reflecting the unique character and culture of our internal community. As the internal custodian of our employee brand narrative, this role ensures that all communication touchpoints across platforms, channels, and experiences are intentional, clear, inclusive, and connected.
Working closely with both the People & Culture team and the broader Marketing function, this role supports strategic change, amplifies employee engagement, and enhances talent experience through high-impact storytelling, campaigns, and content. They are expected to provide expert guidance on cultural change communication, deliverables for engagement initiatives, and internal brand representation across channels like LinkedIn, intranet, newsletters, and on-the-ground activations.
Requirements
The following job objectives were found to be relevant to this job:

  • Internal Communication Strategy:
Co-design and lead an integrated internal communications strategy that supports business priorities, enhances employee connection, and aligns with the organisation's external marketing and communication narrative
  • Internal Platforms Management:
Own and manage all internal communication platforms (e.g., intranet, internal newsletters, WhatsApp channels, digital screens), ensuring content is current, relevant, and engaging.
  • Internal Brand and EVP Activation:
Ensure the internal articulation of our brand, tone of voice, and Employee Value Proposition (EVP) is consistently and accurately reflected across all touchpoints, including LinkedIn and other external employer brand platforms.
  • Staff Photography & Visual Identity:
Coordinate annual staff photo updates and ensure high-quality, brand-aligned visual assets that support both internal communication and external employer brand representation.
  • Content Creation & Campaign Delivery:
Create compelling employee-facing content, campaigns, and storytelling initiatives that foster connection, recognition, and purpose, including support for People & Culture campaigns such as wellness, leadership, culture, learning, and transformation. Connect external marketing initiatives to the internal V&A community * Change & Culture Communication:
Partner with the Senior Manager: Organisational Effectiveness to support key organisational change initiatives through well-crafted, transparent, and timely communication strategies that build trust and drive adoption. * Insight-Driven Communication:
Leverage data, feedback, and people analytics to inform messaging strategies and continuously improve the impact of internal communication across departments and levels. Author a variety of internal and executive communications--including presentations, announcements, blogs, email messages, video and web content, newsletters, internal branding etc. as part of the broader communications strategy
  • Cross-Functional Alignment:
Act as a strategic integrator across teams, ensuring internal messaging is cohesive, well-timed, and aligned with business-wide initiatives -- from product launches to leadership updates and cultural milestone.
  • Research and Evaluation
Measure and analyse the effectiveness of the communication platforms, interactions to messaging and campaigns.
Research innovative trends to identify opportunities, improvements, and unique solutions for challenges and improvements
Financial Management
  • Plan, track, evaluate, analyse and ensure compliance with all communication and project budgets
Educational requirements relevant to this job:
  • Media, Communication, Marketing Degree / Experience critical
Knowledge requirements relevant to this job:
  • Copy-writing and content creation
  • Consumer behaviour and insights
  • Marketing principles
  • Change Management
  • Digital marketing
  • Project management
  • Research and trends analysis
  • Budget management
  • Digital and multimedia
Skills requirements relevant to this job:
  • Tactical thinking ability
  • Excellent verbal and written communication proficiency
  • Strong presentation expertise
  • Demonstrated ability to create impact and influence others
  • High emotional intelligence (EQ)
  • Project management competency
  • Sound financial acumen and numerical literacy
  • Proven ability to multitask in a fast-paced environment
  • Sharp logical reasoning and analytical thinking
  • Proficiency in digital tools and multimedia platforms
Experience requirements relevant to this job:
  • 5+ Years' relevant EX, and/or Marketing Management and/or Project Management experience
  • Internal Communications experience would be advantageous
Work Level
Middle Management
Type
Permanent
Salary
Market Related
EE Position
Yes
Location
Cape Town CBD

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Job Detail

  • Job Id
    JD1472638
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned