Job Description

The

Integrated Marketing Specialist

role is both creative and technical -- balancing content creation, campaign execution, and marketing operations. This individual contributor will own projects from strategy through execution, working independently while ensuring alignment with business growth goals.

This is a

full-time, remote role

(based in

Gauteng, South Africa

) with working hours aligned to

U.S. Eastern Time (8:00 a.m. - 5:00 p.m. ET)

.

Who You Are

You have at least 3 years of hands-on experience in digital marketing, with a strong focus on HubSpot Marketing Hub. You're equally comfortable writing a blog, building a nurture sequence, or optimizing a campaign dashboard. You thrive in a self-led environment where you can take ownership, manage your time, and deliver results without constant direction. You're a creative storyteller who enjoys crafting content that resonates with audiences, but also a data-driven thinker who values testing, reporting, and optimization. You're detail-oriented and organized, able to juggle multiple projects while keeping deadlines on track. You're curious, adaptable, and always looking to learn new tools, tactics, and industry trends. You collaborate well with leadership and cross-functional teams, while maintaining accountability for your own deliverables. Most importantly, you see digital marketing as a way to connect ideas, content, and technology to drive measurable business growth.

Key Responsibilities

Responsibilities include, but are not limited to:

1. Content & Engagement

Maintain and update the company website with fresh content, assets, and minor UX improvements. Coordinate monthly webinars, including promotional emails and supporting logistics (not responsible for hosting). Repurpose webinar outputs into a content pack, including: SEO-optimized blog articles with schema and quotes Short-form video clips for LinkedIn, X, YouTube Shorts, and Reels Slide/carousel recaps for LinkedIn and email distribution Playbook-style PDFs (gated or ungated) Quote graphics and internal enablement assets Produce original thought-leadership blogs consistently. Draft and publish thought-leadership posts for company executives on LinkedIn. Research and coordinate podcast opportunities, including outreach and prep packs. Assist with concept development for short-form executive video content.

2. Campaign Strategy & Planning

Build and manage quarterly content calendars aligned with buyer personas and funnel stages. Create detailed briefs for blogs, ebooks, and pillar content to guide execution. Ensure campaign messaging and offers align with outbound initiatives and overall marketing strategy. Plan and execute digital campaigns (organic, paid, and nurture) with clear performance goals.

3. HubSpot Marketing & Automation (Core Requirement)

Build and optimize email nurture flows, welcome series, and re-engagement programs. Write persuasive email copy and design branded templates in HubSpot. Configure and maintain advanced HubSpot features, including custom objects, properties, and calculated fields. Manage lead scoring, segmentation, and monthly quality checks of funnel performance. Build dashboards and reporting for speed-to-lead, pipeline visibility, and SLA performance. Conduct audits of sales handoff processes and implement workflows to improve efficiency.

4. Growth Marketing & Optimization

Build and manage LinkedIn and Google retargeting audiences from HubSpot lists. Support light PPC campaign management, including performance monitoring and optimization. Execute quarterly SEO initiatives, covering technical, on-page, and content improvements. Provide ongoing SEO support, including audits and best-practice recommendations. Track, measure, and report on campaign performance using HubSpot, Google Analytics, and other tools. Recommend improvements based on performance data and industry trends.

Required Skills & Qualifications

HubSpot Marketing Hub expertise (COMPULSORY): Hands-on experience with workflows, email automation, lead scoring, segmentation, dashboards, and reporting. Strong copywriting and editing skills for blogs, email, and social content. Ability to design marketing assets using Canva (or similar). Knowledge of SEO best practices (on-page, keyword research, technical basics). Experience managing social media content and engagement across LinkedIn, X, Instagram, etc. Familiarity with Google Analytics and marketing performance reporting. Experience executing digital campaigns across email, paid media, and organic channels. Self-starter with strong organization and independence, able to manage projects end-to-end. Excellent collaboration and communication skills to align with leadership and partners. Experience managing PPC campaigns (Google Ads, LinkedIn Ads).

Preferred (Nice-to-Have):

Exposure to RevOps, CRM optimization, or sales enablement. Familiarity with podcast promotion and webinar marketing. Basic video editing skills for short-form content.

Role Details

Start Date:

September 22, 2025

Hours:

40 hours per week

Schedule:

8:00 a.m. - 5:00 p.m. U.S. Eastern Time

Location:

Remote (must be a resident of Gauteng, South Africa)
Job Type: Full-time

Pay: R35000,00 - R40000,00 per month

Application Question(s):

How many years of hands-on digital marketing experience do you have? Do you have direct, professional experience using HubSpot Marketing Hub (workflows, automation, dashboards, lead scoring, etc.) Which types of content have you personally created? Describe a digital campaign you planned and executed (organic, paid, or nurture) and the results you achieved. This is a remote role aligned with U.S. Eastern Time (8:00 a.m. - 5:00 p.m. ET). Are you able to consistently work these hours from South Africa?
Work Location: Remote

Application Deadline: 2025/09/04
Expected Start Date: 2025/09/22