Job Description

Job Title: Email Marketing Specialist
Location: Remote | Type: Full-Time
About Our Client
Our client is a dynamic, marketing-driven organization seeking a talented professional to build and manage a direct and lasting connection with their audience. They value data-driven strategies, compelling content, and a collaborative team environment.
The Opportunity
We are seeking a creative and detail-oriented Email Marketing Specialist to join our client's growing team. This is a crucial role for a professional who is not only a skilled copywriter but is also proficient in leveraging marketing automation platforms to drive engagement and conversions. You will be responsible for creating, executing, and optimizing email campaigns, playing a key role in their digital marketing strategy.
The ideal candidate is a hands-on doer who is passionate about crafting compelling content and analyzing its performance.
Key Responsibilities
Email Marketing & Automation:
Design, build, and deploy engaging email campaigns and automated workflows using HubSpot email marketing templates.
Write clear, persuasive, and on-brand copy for all email communications.
Manage and segment email lists to ensure targeted and effective messaging.
Content & Strategy:
Develop and maintain a content calendar for all email campaigns, ensuring consistency and alignment with broader marketing goals.
Run A/B tests on email subject lines, copy, and visuals to continuously improve open and click-through rates.
Collaborate with the marketing team to ensure email content is integrated with social media and other campaigns.
Analytics & Reporting:
Track and analyze key email metrics such as open rates, click-through rates, and conversion rates.
Provide regular reports and insights to leadership, recommending actions to optimize performance.
What You Bring
Proven experience in email marketing, with a strong focus on campaign and workflow management.
Strong proficiency with HubSpot email marketing templates and automation features is required.
Exceptional copywriting skills with the ability to write engaging, concise, and persuasive content.
A data-driven approach to marketing, with a passion for testing and optimization.
Meticulous attention to detail and a commitment to quality in all aspects of campaign execution.
Strong communication skills and the ability to work effectively with a remote team.

Skills Required