Job Description

The Marketing Specialist is responsible for executing marketing campaigns that generate high-quality leads, support pipeline creation, and enable engagement with key decision-makers. This role is critical to connecting marketing activity to commercial outcomes through well-structured campaigns, high-performing content, and coordinated go-to-market execution.
Who are we?
Decision Inc. is a management and technology consulting organization. The Companys foundation is built in technology; however, what makes us unique is our understanding of how to unleash the potential locked in our clients business and their people. We help companies to run better, grow faster and change what they do.
We represent the following leading global technology brands and are experts in the implementation, support and execution of these technologies: SAP, QlikView, Microsoft, Alteryx and Adaptive Insights.
You will be responsible for campaign delivery, email marketing, content development, social media, event coordination, and CRM follow-up. Success is measured by your contribution to lead generation, pipeline growth, sales meetings, and opportunity creation.
Key Responsibilities
Campaign Execution

• Plan and deliver integrated campaigns that support business priorities
• Coordinate messaging, content, email, and social media for each campaign
• Monitor performance and adapt based on results
• Ensure campaigns support lead generation and align to the buyer journey

Email Marketing and Automation

• Build and manage email journeys in Click Dimensions or similar platforms
• Trigger campaigns based on lead behaviour and campaign engagement
• Work with sales teams to hand off qualified leads
• Review email performance and refine over time

Content Development and Thought Leadership

• Write and coordinate campaign content including articles, case studies, emails, and landing pages
• Collaborate with internal teams to capture client impact and success stories
• Ensure all content supports lead conversion and business positioning

Social Media Coordination

• Manage LinkedIn content calendar based on campaign priorities
• Draft and schedule weekly posts that support awareness and engagement
• Monitor performance and share top content internally for amplification

Event Marketing

• Support the planning and execution of marketing-led webinars, roundtables, and industry events
• Coordinate logistics, registrations, communications, and follow-up
• Align event activity with campaign goals and pipeline objectives

Sales and CRM Collaboration

• Assign leads in Microsoft Dynamics and ensure statuses are updated weekly
• Follow up with Inside Sales and Sales teams to track lead progression
• Maintain lead quality and ensure visibility across the sales funnel
• Support campaign reporting and performance reviews

Required Skills and Experience

• Working knowledge of marketing automation platforms (Click Dimensions or equivalent)
• Familiarity with CRM systems, preferably Microsoft Dynamics
• Experience executing multi-channel campaigns across email, digital, social, and events
• Clear and confident writing skills across long- and short-form content
• Basic design or CMS experience (WordPress, Canva, Adobe tools is a plus)
• Strong time management and ability to handle multiple priorities

Professional Competencies

• Understands how marketing supports pipeline creation and sales acceleration
• Operates with urgency, accuracy, and attention to detail
• Collaborates effectively across marketing, sales, and business teams
• Prioritises execution and measurable outcomes
• Proactive communicator who follows up and closes the loop

Business Impact
This role supports business growth by delivering campaigns that generate sales-ready leads and enable sales conversations. The Marketing Specialist ensures marketing contributes to measurable pipeline growth and helps turn strategy into execution across each priority area of the business.

Skills Required