Job Description

We are excited to announce an opportunity for a dynamic and strategic Hospitality Marketing Manager to join our exceptional team at Babylonstoren. This role involves close collaboration with a wide range of departments - restaurants, Soetmelksvlei, hotel, spa, art and culture, garden, workshop, revenue, and social media - with the aim of growing our brand presence and enriching the guest experience.
If you are passionate about marketing and hospitality, and enjoy finding creative ways to drive growth and engagement, we'd love to hear from you!
Requirements:

• A degree in a relevant field such as marketing, hospitality management, or similar.

• At least three years' practical experience in both marketing and hospitality.

• Strong working knowledge of, and experience with, Opera software.

• Fluency in Afrikaans and English, with excellent written and verbal communication skills.

• Well-groomed, professional appearance.

• Digital marketing skills: understanding social media algorithms (especially Instagram), content creation, and analytics.

• Event coordination experience: assisting with or promoting special events, launches, or seasonal campaigns.

• Customer-centric mindset: passion for the guest experience and luxury hospitality.

• Creativity and storytelling: ability to bring Babylonstoren's lifestyle and brand story to life across platforms.

• Availability to work hospitality hours, including weekends and public holidays.

Suitably qualified applicants from designated groups will be given priority.
Responsibilities:

• Grow and manage social media platforms, with a strong focus on Instagram.

• Develop and implement strategies to increase visitor numbers and farm foot traffic.

• Collaborate with departments to identify, plan, and implement creative marketing opportunities.

• Support hospitality operations with a strong revenue focus.

• Create, edit, and oversee engaging content across digital platforms (visual, written, and video).

• Track and report on marketing performance and KPIs, using insights to refine strategies.

• Assist in planning, coordinating, and marketing events, seasonal campaigns, and launches.

• Ensure brand consistency and uphold Babylonstoren's image across all channels.

• Build and maintain strong relationships with internal and external stakeholders.

• Stay up to date with industry trends, competitor activity, and new digital tools to keep campaigns innovative.

• Provide support to guests and visitors when required, reflecting the Babylonstoren standard of hospitality.

Skills Required