Job Description

About Us

Traze

is asubsidiary brand of Zeal Group, a globally recognized and award-winning FinTech organization offering cutting-edge financial products. Since Zeal's establishment in 2017, we have expanded rapidly, now boasting a team of 700+ professionals worldwide.


With our headquarters in London and a presence across Europe, Asia, North and South Africa, the Middle East, South America, and a Technology Hub in Cyprus, we are committed to driving innovation and excellence in the industry.


At Traze, we embody Zeal's passion for

growth, technology, and collaboration

. We are a

product- and people-focused

brand, dedicated to pushing boundaries and delivering exceptional solutions. Join us as we shape the future of FinTech!

About The Role

Lead the development and implementation of marketing strategies specifically tailored for the African market, ensuring alignment with global objectives. Oversee and grow the marketing team, identifying new revenue opportunities and managing consistent growth within the African market. Identify budgetary requirements and manage an annual marketing budget, ensuring ROI projections are met through strategic allocation of resources.

Key responsibilities

Your primary responsibilities are but not limited to:

Direct the activities of the marketing team, covering digital marketing, offline marketing, social media, SEO, and promotional campaigns. Devise and analyze performance metrics to measure the effectiveness of marketing campaigns and strategies. Innovate and implement cutting-edge marketing strategies to enhance brand awareness and market penetration in Africa. Explore opportunities to connect with new market segments and expand overall market share. Manage and strengthen the company's presence on various social media platforms relevant to the African demographic. Coordinate with the marketing team to set and achieve key performance indicators (KPIs) and objectives (OKRs) on a quarterly basis.

Requirements

Minimum of 5 years of marketing experience, with at least 3 years in leadership roles targeting the African market. Bachelor's degree in marketing, communications, or a related field. Proven track record of developing and executing successful marketing campaigns in the financial technology sector. Deep understanding of marketing technology and trends specific to the African market. Experienced in using analytical tools for measuring campaign performance and driving actionable insights. * Excellent project management skills with the ability to lead and inspire a diverse team.