Job Description

Purpose of position:

The Aftersales Marketing Specialist / Manager will be responsible for the marketing of IAM brands including development of a marketing strategy, go to market, launch, awareness, events, campaigns, and marketing activities. This role will also provide a support function to the OEM Aftersales marketing function.

Requirements

• Degree in Business/Marketing or equivalent combination of education and experience.
• Minimum of 2-3 yearsxe2x80x99 experience in Spare Parts and/or Automotive Aftersales Marketing at an OEM or IAM level.
• In depth knowledge and experience in areas such as: parts marketing, product planning, engineering or program management with an automotive products distributor/supplier or wholesaler and aftersales marketing (service and parts).
• Excellent knowledge of Microsoft Excel, PowerPoint, and Word
• Ability to work in an international and multi-cultural environment.
• Capacity to innovate, think out of the box and stimulate creativity.
• Strong communication and facilitation skills to understand and address issues across multiple disciplines.
• Excellent project management skills and ability to handle multiple tasks and manage deadlines.
• Strong business acumen and proven leadership abilities engaging with individuals at all levels and across various regions of the organization.
• Professional demeanor and behavior combined with a proactive and driven approach.

Responsibilities (IAM & Parts)

• Revenue identification, product development strategy and roadmap execution:

• Analysing carpark to define target vehicle models with quantity and breakdownfor
• Focus on market potential by analysing vehicle aging, fill rate per commodity,ageing per commodity and target market
• Development of revenue potential by combining carpark analysis and marketpotential with target selling
• Monitoring market needs, obtaining benchmarks, successful implementation of new products, defining market regulations / restrictions and developing campaign
• Provide support for the preparation of RFQs according to product plan defining target quantity to purchase and
• Development of cross-referencing charts and applicable vehicle lists for clear and accurate product purchasing.
• Definition of detailed product properties and implementation of required data to marketing specification document (CDC) and technical
• Coordinate cross-functional team:

• Purchasing to ensure competitive purchase prices for required parts and product
• Logistics to manage shipment alternatives and import
• Warranty to define claim process and to clarify warranty
• Building a go to market strategy / sales presentation for Parts and IAM to launch in the market implementing effective marketing of B2B and B2C along with increasing brand recognition in South Africa

Marketing:

• Design and implement marketing plan for IAM, Parts and OEM Aftersales
• Coordinate with central team to standardise marketing activities for IAM, Parts and OEM Aftersales
• Develop tools to measure marketing activities
• Develop annual marketing budget for IAM, Parts and OEM Aftersales with a proper P&L tracking.
• Develop weekly/monthly content plans in-line with IAM, Parts and the Companyxe2x80x99s Service and Parts brands marketing strategy and marketsxe2x80x99
• Knowledge transfer and support to dealers and IAM and coordinate all Service & Parts, Parts and IAM marketing and communication
• Implement the marketing communication plans and activities for IAM, Parts and the Companyxe2x80x99s Service and Parts
• Development of marketing tools and material to support service and parts sales for OEM, Parts and IAM together with the advertising
• Development of new sales channels and tools to e-commerce and digital marketing for service and parts sales for OEM, Parts and IAM together with the advertisement agency and internal departments
• Relationship Management with dealer service & parts marketing team and Off-line & On-line agency partners
• Management, development & enhancement of the company service and parts and IAM websites

Business Support:

• Ensuring supply and availability of marketing material for dealers and IAM
• Managing and Monitoring PR / PO requests of marketing spending of aftersales team
• Providing and sharing KPI of performance following guidelines of the company

Market Research:

• Collect, compile, and analyze marketing and communication activities of main
• Create weekly / monthly reports detailing competitor activities and advertisements in the region and best practices from

New Product Launch:

• Working closely with internal-department (sales, product, marketing and aftersales) and Coordination on New Product Launch marketing activity for Aftersales
• Work with the launch team lead to co-ordinate the activities of Service & Parts marketing and PR
• Development of marketing tools & material with specified time; communication and co- ordination with internal departments with regards to launch activities

RMG Recruitment