Job Description

Our client in the Hospitality industry is currently looking for a Head of Brand, in Cape Town.

Responsibilities:

• To drive the growth of the brand portfolio through breakthrough creative and build a world class brand team.
• Set strategic direction for sustainable purpose led growth.
• Ensuring design and execution of strategy and innovation.
• Builds brand power that drives short and long-term business results.
• Strategy Development, Plan and implementation - Brand and Marketing.
• Project team management.
• Agency engagement and media buying methodologies or practices.
• Brand Campaign development, Implementation and management.
• Dealing with Service providers that ensure brand alignment.
• Planning and execution of communication and media actions on all channels including above the line.
• Leading and managing a team.
• Presenting concepts, strategies and ideas.
• Managing innovation processes.
• Judging and optimizing creative.
• Consumer behaviour trends and insights in the Food and Beverage industry.
• Market automation.
• Personalized data communication - Market data and trend analyses and customer insights.
• Stakeholder management - Media and digital agencies, providers of services, consultants etc.

• Tertiary qualification (3-year Degree or higher)
• 10 xe2x80x93 15 yearsxe2x80x99 experience.
• PG Dip Marketing (advantageous)
• BCom Marketing or similar.
• Business and Financial Acumen.
• Curiosity, creating unique solutions and applying an entrepreneurial mindset and ensuring commercial feasibility.
• The ability to work with and resolve conflict.
• Understanding Digital marketing and social media xe2x80x93 Fundamentals.
• Understanding CRM and SEO tools like Google Analytics, Google AdWords, HubSpot, WebTrends etc.
• Marketing experience within the FMCG, Restaurant/Franchise or Retail environment.
• Marketing experience within the FMCG environment.
• In depth understanding of Finance, budgets, forecasts related to marketing plans and campaigns.
• Clear understanding of fiscal discipline (Budget, Finance, Operations etc)
• Experience working within an executive space.

• Up to R100 000 CTC per annum.
• Medical Aid xe2x80x93 Full.
• Provident Fund 15% compulsory.

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