Job Description

Client: Spur Group

Contact: Nicole

Area: Cape Town

Position: Head of Brand

Our client in the Hospitality industry is currently recruiting for a Head of Brand to drive the growth of the brand portfolio through breakthrough creative and build a world class brand team; set strategic direction for sustainable purpose led growth; ensuring design and execution of strategy and innovation; builds brand power that drives short and long-term business results.

Role and Responsibilities

Marketing experience within the FMCG environment

Strategy Development, Plan and implementation - Brand and Marketing

In depth understanding of Finance, budgets, forecasts related to marketing plans and campaigns

Clear understanding of fiscal discipline (Budget, Finance, Operations etc)

Project team management

Agency engagement and media buying methodologies or practices

Experience working within an executive space

Brand Campaign development, Implementation and management

Dealing with Service providers that ensure brand alignment

Planning and execution of communication and media actions on all channels including above the line

Leading and Managing a team

Presenting concepts, strategies and ideas

Managing innovation processes

Judging and optimizing creative

Consumer behaviour trends and insights in the Food and Beverage industry

Understanding Digital marketing and Social Media Fundamentals

Market automation

Personalized data communication - Market data and trend analyses & customer insights

Stakeholder management - Media and digital agencies, providers of services, consultants etc

Understanding CRM and SEO tools like Google Analytics, Google AdWords, HubSpot, WebTrends etc

Marketing experience within the Restaurant/Franchise or retail environment

Qualifications and Education Requirements

Tertiary qualification (3-year degree or higher)

10 to 15 years experience Minimum 10 years

PG Dip Marketing (advantageous)

Bcom Marketing or similar

Business and Financial Acumen

Curiosity, creating unique solutions and applying an entrepreneurial mindset and ensuring commercial feasibility

The ability to work with and resolve conflict

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