Our client in the Automotive Industry, Sandton, is looking for a Group Marketing Manager.Minimum qualifications:
Bachelor's degree or equivalent in Marketing.
Member of the DMASA (Digital Marketing Association SA) or equivalent
Experience:
At least 3 years of prior experience in senior marketing management capacity roles with the ability to drive brand success, showcase results through impactful ROI'S with digital marketing being at the forefront of driving business achievement and sales
Critical on the Job Skills Synopsis:
Ability to develop and implement strategies, systems and processes.
Excellent people management and engagement capacity
Budget and operational management
Reporting and analytics
Ability to embrace new ideas and processes and execute thereof
Deadline driven - ability to meet targets
Proven track record of driving results
Lead generation - Data driven decision making
Paid advertising management to reach sales targets
Excellent digital media ability
Copy and Visual storytelling skills
SEO, strategy, analysis and optimization
Experience running successful marketing campaigns
Solid knowledge of web analytics and Google AdWords
Solid experience with various CRM software
Digital Literacy:
SEO xc2xb7 CRM
Google Analytics xc2xb7 Data Studio
Multichannel social media skills (LinkedIn, Facebook, Instagram, YouTube) xc2xb7 Adobe Suite
SEMrush
Role Descriptor:Group Marketing Manager holds the ultimate responsibility to develop and execute on the company's marketing, digital and communication strategies with the aim to maximize profits through developing sales strategies that match customer requirements and by promoting products, services or ideas.Responsible for the preparation of strategies, annual marketing budgets, plans, brand management, lead management and continuously analyze the market and competitors, staff management and growth and meeting the business and brand KPI's set. Reviewing and reporting on all areas of the marketing portfolio on a monthly, quarterly and annual basis to identify success, growth and areas of improvements.Our touch points for success would be to ensure access, engagement, collaboration, customization and connection internally and externally to ensure marketing success.Key areas of responsibility aligned to KPI: * Strategy and Budget Development and Execution
Digital Marketing & SEO Management
Paid Advertising & Lead Management
Brand & Community Management
Customer Retention
Staff Management and Development
ExecutivePlacements.com
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