Job Description

At 2U, we are all in on purpose. We are motivated by our mission - to eliminate the back row in education - and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings - from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We're Looking For:
We are seeking a dynamic Enterprise Content Writer to join the edX Enterprise team. As the Field Marketing Lead, you will be responsible for planning, researching, developing and writing sales and marketing copy that drive engagement and market 2U's Enterprise offerings. Research markets and industries to compare and create content that is innovative and original. Collaborate with sales, creative teams, and designers on ideas and strategies to become the voice of the customer. Create compelling and informative blogs, articles, ads, email, social media content, content for banners, product descriptions, case studies, white papers, company bios, and landing pages.
Responsibilities Include, But Are Not Limited To:
1. Thought Leadership/Content

• Collaborate with subject matter experts and industry thought leaders to produce thought-provoking and insightful content pieces, such as white papers, research papers, and blog articles.
• Coordinate and facilitate events, webinars, and podcasts to engage our target audience and position our company as a thought leader in executive education.
• Take ownership of the company's blog, ensuring regular updates with relevant and engaging content that addresses the interests and needs of our audience

2. Content Strategy

• Identify and prioritize content needs based on audience insights, market trends, and sales and marketing objectives.
• Collaborate with cross-functional teams to gather insights and translate them into compelling content that effectively communicates the value of our product offerings.
• Partner closely with the Brand Team to ensure consistent brand messaging and tone across all content channels and touchpoints.

3. Enterprise Positioning

• Develop a deep understanding of our target audience, their pain points, and the industry landscape to position our company as a trusted and innovative leader in the Enterprise Content market.
• Craft persuasive messaging and compelling stories that highlight the unique value and impact of our offerings to key stakeholders, including HR professionals, L&D practitioners, and executives

4. Resource Management

• Identify, source and manage a team of industry experts responsible for producing regular thought leadership pieces, ensuring high-quality and timely deliverables.
• Work closely with the Communications team to align content strategies with PR and Analyst activities, ensuring consistent messaging and maximum exposure.
• Collaborate with stakeholders across the organization to gather insights, feedback, and input for content development

Things That Should Be In Your Background:

• Bachelor's degree in business, marketing, or a related field
• Approximately 6 years or more working experience in Content Marketing, EdTech, Product Marketing and/or Learning & Development roles
• Curious about the future of work, careers, talent development and EdTech
• Demonstrating the capacity to connect seemingly disparate dots by analyzing data and uncovering insights, and then crafting a compelling narrative to effectively communicate the story.
• Excellent writing, communication and presentation skills
• Stakeholder relationship management experience
• Being comfortable with ambiguity, pressure and being able to work flexibly and independently are essential

Other Attributes That Will Help You In This Role:
Overtime is not a requirement of the job but flexibility is required to accommodate US, UK and South African time zones
Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you're excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us - and do work that makes a difference. #NoBackRow
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .
About 2U Inc. (NASDAQ: TWOU)
For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings - from free courses to full degrees - and helping unlock human potential. To learn more: visit 2U.com.
About edX
edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world's top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there - we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.
Learn more at
#NoBackRow
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

Skills Required