Job Description

About WBWR

WBWR is a culture-first creative and digital studio working with some of the most compelling names in fashion, retail, lifestyle, and media. Our work blends strategy, storytelling, and performance to build standout brand experiences across channels. We believe in creative that converts--and CRM is a vital part of that mix.

About the Role

We're looking for an

Email Marketing Planner

who lives at the intersection of lifecycle strategy, brand storytelling, and CRM performance. This role is perfect for someone who can see both the numbers and the narrative--someone who understands how thoughtful messaging and well-timed automation can drive deeper brand loyalty and commercial success.


You'll lead the planning, execution, and optimization of CRM programs across a portfolio of premium accounts. From welcome journeys to win-back campaigns, you'll shape the touchpoints that matter most--ensuring every email is as strategic as it is on-brand.

What You'll Do

Own Email Strategy:

Develop data-backed, insight-led email strategies tailored to each client's brand, audience, and business goals.

Plan & Execute Flows:

Manage automated lifecycle programs such as welcome, nurture, retention, cart abandonment, and win-back sequences.

Calendar Management:

Build and maintain ongoing campaign calendars that support product launches, promotions, and brand milestones.

Collaborate Cross-Functionally:

Work closely with design, content, and paid media teams to align messaging across all customer touchpoints.

Segment & Personalize:

Build and optimize customer segments using behavioral signals, purchase data, and engagement trends.

Report & Refine:

Track and analyze key email KPIs and use performance insights to continuously refine strategy.

Stay Informed:

Keep up-to-date with CRM best practices around deliverability, testing, personalization, privacy, and platform tools.

What You Need to Bring

Proven experience in

email marketing

, ideally in an

e-commerce

or

agency

setting. Hands-on knowledge of

Klaviyo

,

Netcore

, or equivalent ESP platforms. Strong understanding of

lifecycle marketing

, segmentation, and customer journey planning. An

analytical mindset

--comfortable with data, performance dashboards, and optimization. A keen eye for

brand voice

, tone, and visual alignment across touchpoints.

Bonus Points If You Have

experience with

high-end, lifestyle, or DTC brands

. Knowledge of

SMS marketing

or

omnichannel CRM

strategies. Familiarity with

Shopify

,

GA4

, or other e-commerce analytics tools. Basic skills in

copywriting

or

email design

(not essential, but appreciated).

Why WBWR

Shape CRM strategy for

some of the most exciting names

in DTC and retail. Join a creative team that values

taste, insight, and performance equally

. Make a tangible impact--this is a role with

ownership and visibility

. * Enjoy a

supportive culture

with space to grow, learn, and lead.