Job Description

REQ ID



97018



POSTED



Dec 19, 2025



FUNCTION



Marketing



LOCATION



Cape Town, WC, ZA, 7500



ECommerce Specialist



Are you passionate about beauty and driven by the power of digital innovation? We're looking for an ECommerce Specialist who will support the charge in optimising online sales and enhancing our digital presence across South Africa. In this role, you'll craft impactful e-commerce strategies, manage digital campaigns, and collaborate with cross-functional teams to deliver seamless consumer experiences. If you thrive in a fast-paced environment, love leveraging data to drive growth, and want to shape the future of beauty in the digital space, we'd love to hear from you!



RESPONSIBILITIES



As E-Commerce Specialist you will support with the development and execution of online content strategies, ensuring the brand's presence across digital platforms is consistent and engaging. You will assist in managing product listings, optimizing content for search engines, and collaborating with cross-functional teams to implement promotional campaigns. Additionally, you will help analyse sales data and trends, contributing to trade marketing initiatives that drive online traffic, conversion, and overall business growth. Responsible for building a strong, revenue-led business strategy, the E-Commerce Specialist drives growth through retail media planning, content excellence, SKU optimization, Retail Media, and conversion-led digital execution.



The role requires strong knowledge of full funnel digital marketing, especially retail media (onsite & offsite), and driving long-term category leadership. This role will influence future platform development, annual JBPs, and retailer media innovations to shape Coty Africa's digital commerce strategy.

Your main areas of responsibility will include the following:

Defining the local e-retail content requirements and ensuring optimal content is deployed to sales on time.

Define the perfect local store online standards and deploy across e-commerce sales teams.

Track on-line sales fundamentals with systemic action plan and follow-up with sales to close gaps.

Translate national brand plans into e-commerce tailored conceptual sales

Own retailer.com media planning and activation.

Own the relationship and direction of our (in-house) digital agency for development of retailer.com campaigns.

Develop e-commerce specific promotions and packs to accelerate our e-commerce growth.

Articulate the key needs of e-commerce in terms of 4P's back to the broader business unit organization

Serve as the primary liaison between the internal brand teams and sales teams.

Guarantee the respect of all Fashion Houses guidelines.

Ensure the right presence on brands across top SKUs to ensure discoverability, build customer experience through brand pages under e-tailers and product page details and compelling reasons to drive purchases

Build a sustainable relationship with existing accounts. Answering day-to-day client enquiries in a timely and professional manner.

The expert on e-account by building a formidable relationship to drive agreed business growth and turnover.

Scope out opportunities for growth and key initiatives to leverage category growth and market share within key accounts.

Innovate and activate key launches, campaigns and collaborations with marketing and digital for impactful brand presence leading to business.

Ensure the right presence on brands across top SKUS to ensure discoverability, build customer experience through brand pages under e-tailers and product page details and compelling reasons to drive purchase.

Analyse the results of the sales in depth to jointly develop new ways to optimize the performance of the accounts

Gather cross-functional inputs, to determine company-wide opportunity values.

Support the development of e-commerce and omni-channel strategies.



Working for Coty means working in a diverse environment with a team of professionals who are passionate about the work they do. Our people make us who we are.



The team consists of several marketing professionals, and you will work closely together with these team members. All your colleagues have solid experience of their expertise and are looking forward to helping you develop your skills. Working in the team, you will develop a strong knowledge of retail and sales environment in the beauty industry.



Join us in a very dynamic & vibrating work atmosphere, where we work to make the consumer dream.



We are looking forward to welcoming you to our team!



YOU ARE A COTY FIT



You have a passion for beauty! As a Trade Marketing Specialist, you will develop multi-tasking skills and get energy from working in a fast-paced, diverse and international environment. Other than that, you:



Have at least 3-5 years of experience in ecommerce marketing

Have a degree or diploma in marketing or similar tertiary education

Have proven ability to drive retail success of a brand/product

Managed marketing budgets

Have experience with luxury products. Fragrance, colour and skincare are an advantage.

Knowledge of the market and understanding lifestyle category and market segments

Have strong Microsoft Office skills (Word, Excel, PowerPoint)

Have a good command of the English language



OUR BENEFITS



A competitive salary that matches your knowledge and experience

Company performance bonus based on global company performance. (variable pay, not guaranteed)

Learning and growth opportunities on-the-job with access to Coty Academy

23 days leave per annum

Employee Wellness Programmes

Company product allocation

Preferential rates for Gap Cover

Study leave for related studies as per Study Policy

Opportunities to apply for global roles after a reasonable tenure with Coty Africa

Omni-Working:

Hybrid flexible working model enabling you to balance remote and office-based work, and work / life balance.



RECRUITMENT PROCESS



Our recruiter may contact you within 10 working days.

A telephone/online introductory meeting follows.

A first online/in-person interview

A second interview

You will receive a proposal regarding the terms of employment.



ABOUT COTY



Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrances, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!



For additional information about Coty Inc., please visit www.coty.com/your-career.



Unsolicited services or offers from recruitment agencies or intermediaries will not be responded to.



EMPLOYMENT EQUITY



Coty South Africa is an equal opportunities employer. While we give all candidates a fair chance through the recruitment process, we may provide opportunities to previously disadvantaged candidates dependent on our employment equity targets.

Note:

All Roles advertised on the Coty Career Site are managed by Coty recruiters. Candidates should apply directly.



Coty may use External Agencies for specific roles which could act on behalf of Coty only under due agreements signed.