Job Description

Job Advert Summary

Eduvos

is looking to employ a Digital Sales and Marketing Manager on a permanent basis at any of our National campuses.

Type of role:

Permanent

The Role:

We are recruiting a Digital Marketing Manager to lead Eduvos's digital strategy and drive measurable growth across all digital channels. This is a senior, strategic role responsible for delivering high-impact digital programmes, executing large-scale acquisition campaigns, and building a world-class digital ecosystem that supports our student recruitment and brand objectives.



You will oversee the digital marketing budget, lead a high-performing team, and shape how Eduvos attracts, converts, and retains customers across 12 campuses and online channels.

The Opportunity

You will lead the full digital marketing value chain, including paid media, SEO/SEM, web optimisation, CRM, lifecycle marketing, analytics, AI automation, and digital customer experience. Your work directly influences growth outcomes and the organisation's position as a leading private higher education institution.



This role is ideal for someone who is both strategic and hands-on, thrives in a high-growth environment, and is confident driving digital performance at scale.

Minimum Requirements

Minimum qualifications required:

Honours degree in Marketing Relevant certification in data analytics

Experience

At least 9 years' experience in digital marketing Depth in paid media, SEO/SEM, CRM, web management, analytics, and automation Experience in Higher Education is strongly advantageous Proven track record managing large-scale budgets and acquisition campaigns

Skills and Competencies

Strong project and campaign management High-level financial and budgeting capability Advanced analytics, reporting, and PowerBI skills Expertise with Google and Meta platforms Strong writing, communication, and stakeholder engagement Experience with digital transformation, AI tools, and automation Customer journey and lifecycle marketing expertise Leadership capability with resilience, adaptability, and strategic thinking

Duties and Responsibilities

Key Responsibilities

Digital Strategy and Performance


Lead Eduvos's digital marketing strategy to drive brand visibility, customer acquisition, and revenue growth. Manage a budget with a focus on ROI, efficiency, and measurable results. Deliver annual digital acquisition targets. Drive paid media performance (Google, Meta, programmatic) with strong CPA and ROAS metrics. Lead SEO and SEM initiatives to grow organic visibility and search performance.




Campaign, Content, and Platform Execution


Oversee campaign planning, execution, optimisation, and reporting. Guide content strategy that supports lead generation and digital engagement. Lead the optimisation of Eduvos's websites for UX, SEO, CRO, and overall performance. Manage the digital marketing tech stack to ensure seamless integrations and platform uptime.




AI, Automation, and Data-Driven Marketing


Implement AI and automation tools to improve speed, accuracy, and conversion. Drive data-powered decision-making across channels. Translate analytics into actionable insights for continuous improvement.




CRM and Lifecycle Marketing


Strengthen customer engagement across the full lifecycle (lead, nurture, apply, register, retain). o Improve conversion ratios, engagement metrics, and campaign effectiveness.




Leadership and Management


Lead and mentor a multidisciplinary digital team: Paid Media Specialist, Website Developers, AI & Automation Specialist. o Build digital capability, drive innovation, and create a high-performance culture. o Ensure governance, compliance, and marketing risk management.




Stakeholder and Executive Engagement


Present digital performance, insights, and recommendations to the Executive team and Board. o Work collaboratively with Sales to strengthen conversion and customer experience.




What Success Looks Like


Measurable improvement in conversion, traffic, lead quality, and cost efficiency Predictable and well-performing digital campaigns across all intakes A customer journey powered by data, automation, and seamless UX A high-performing digital team with strong alignment and capability Clear, accurate dashboards and reporting for leadership decision-making Strong collaboration across Sales, Marketing, and Operations

Functional and Behavioural Competencies

Functional competencies:

Project management skills Well-developed writing and editing skills Website design and automation experience Campaign management skills PowerBI skills Platform proficiency (Meta and Google) Analytical skills Trend awareness Good understanding of campaign budgeting to optimise spend Depth of search engine optimisation (SEO) and search engine marketing management (SEM) knowledge Customer journey mapping Customer life cycle strategies

Behavioural competencies:

Leadership Initiative and responsibility Constructive teamwork Effective communication (verbal and written) Analysis and judgment / problem solving Innovative and change / Continuous learning Systematic approach (planning and organising) Strategic thinking * Adaptability