Client Management
Johannesburg, South Africa
Starcom
Intermediate
On-Site
6/23/2025
113283
Company description
We harness the power of data and technology to inspire and move people and business forward. We area full service media agency, offering everything from media strategy, planning, and buying, to digitalmedia services, negotiations, modelling, analytics, and consulting.
Overview
Responsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI's.
Responsibilities
Ensure the effective operational management of all digital media campaigns in your portfolio.
Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agency's production team.
Be fully accountable and responsible for all digital implementation requirements.
By:
Implementation plans Building implementation plans in line with the strategic requirements and KPI's
Continuously maintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made)
Ensure digital media plans are aligned with the overarching lay-downs / flow plans or live planning tool (Media tool / other)
Immediately flag discrepancies, wherever these may rise - creative, budget, timing KPI's etc.
Plan and load bookings using Publicis Starscape tool (training will be provided)
Campaign Management and AdOps AlignmentBriefing implementation plans into PowerHub tool to execute the plans in real time (training will be provided).
Daily monitoring the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend.
Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.
Manage proof of flighting with campaign management - include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live
Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives
Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance
Tracking, Tagging & TaxonomyEnsure that tracking tags are requested timeously to ensure that the go-live date is not compromised
Ensure QA testing happens on all campaigns
Ensure taxonomy is implemented correctly and in line with the brand requirements
Ensure the correct tagging is implemented
Creative Agency Alignment Send chase lists to the creative agencies in line with the implementation plans
Chase the creative agencies for the delivery of creative elements for campaign management execution
Flagging creative delays with client that affect go-live or pacing
Ensure creative agencies are delivering best-practice creative, on time and on brief
Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets
Strategy Alignment Align on strategy requirements and deliverables before building implementation plans
Provide regular feedback to strategists on the ongoing performance of the campaign, in alignment with the strategy.
Post & Interim Campaign ReportsDrive the delivery of interim and post campaign reports
Ensure the data accuracy of reports
Ensure correct formatting of the reports
Ensure benchmark and all required information is included in the reports
Buying & Billing AlignmentCollate all invoices
Check flow-plan actualisation
Send billing pack and revised CE's to byer
Other Reporting Weekly spend tracking
Weekly creative delivery tracker
Weekly - Optimisation report
o Recommendations for improvement
o Key insights into the campaigns performance
o Optimisation recommendationsRegional requests
Input into close-out reports
Qualifications
Experienced cross-platform campaign management and implementation planning.
Ability with speed and accuracy.
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