Job Description

Job Title: Growth Marketer

Reports To:

Director of Marketing / Founder

About Us

We're on a mission to help veterinary practice owners unlock the full value of their businesses. We're building a high-performance marketing team led by innovators who thrive on experimentation, automation, and direct-response excellence. This is your chance to drive transformative results and take complete ownership of your marketing vertical.

Role Overview

As our Growth Marketer, you'll be the engine behind demand generation efforts across multiple verticals. This is a hands-on, performance-driven role that blends leadership, strategy, and execution. You'll run high-performing webinar funnels, paid ad campaigns, conversion experiments, and own SEO performance. You'll lead a cross-functional marketing team while obsessing over MQLs, CPLs, CRO, and pipeline generation.

This is a full-time role with a 7am SAST start time (6am SAST preferred).

This is a growth role--for the company and for the right person ready to lead with speed, data, and relentless ownership.

Key Responsibilities

1. Marketing-Sourced Revenue & Funnel Strategy

Design and own full-funnel marketing strategies that drive pipeline and revenue growth. Collaborate across departments to ensure seamless attribution and performance tracking.

2. Webinars & Paid Demand Gen

Plan and execute high-impact webinar campaigns across verticals. Launch and manage paid media across Google, Meta, and LinkedIn. Continuously optimize for engagement, CPL, and conversions.

3. Experimentation & Conversion Rate Optimization

Drive continuous testing across landing pages, emails, offers, and ads. Implement successful tests and apply insights across campaigns. Focus on improving lead conversion at every stage of the funnel.

4. SEO & Content Strategy

Lead the development of SEO-focused content, including bottom-of-funnel assets and cluster content. Monitor rankings and organic traffic growth, refining the strategy to match business goals.

5. Lead Handling & CRM Hygiene

Ensure timely follow-up and strong lead handoff processes. Maintain high-quality CRM data and build reporting dashboards that support decision-making.

Who You Are

A growth marketer with a

direct-response mindset

who understands how to craft copy and structure landing pages that convert. A

tech-savvy operator

fluent in AI tools, GHL workflows, CRM management, and marketing automation. A

leader and team builder

who can inspire performance and accountability in others. A

data-driven experimenter

who thrives on rapid testing, iteration, and insight generation. A

self-starter

who is resourceful, independent, and relentless in driving results.

Skills & Experience Required

Proven track record with

Google & Meta Ads

, SEO strategy, and performance optimization. Strong background in

conversion rate optimization

, A/B testing, and split testing. Comfortable writing and editing

AI-assisted direct response copy

. Proficiency with

CRM tools

, marketing dashboards, and GHL (GoHighLevel). Experience

hiring and managing team members

, including vendors and freelancers. Outstanding attention to detail and high personal standards. Bonus: Experience marketing in healthcare or service-based industries.

Core Values

Relentless execution Bold experimentation High standards and attention to detail Positive, open communication Accountability for results AI-first mindset Go big or go home

Compensation & Benefits

Competitive salary based on experience Performance-based incentives Fully remote role with flexible hours Fast-paced growth environment Opportunity to own and lead a full marketing vertical

Ready to Lead and Deliver Results?

If you're excited about using

AI tools, direct-response copywriting, and data-driven experimentation

to drive MQL growth, improve conversion rates, and lead high-impact campaigns -- this role is for you.

You'll be empowered to

test bold ideas, lead specialists

, and

own performance across paid ads, SEO, webinars, and email

. If you're relentless about outcomes and thrive in fast-paced, execution-focused environments, we'd love to hear from you.

Apply now -- and let's build something exceptional together.

Job Type: Permanent

Pay: R20000,00 - R40000,00 per month

Experience:

digital marketing: 3 years (Preferred)
Work Location: Remote