Help the senior team generate ideas that will ensure content is noticed, and considered and will compel the audience to take action. This involves participating in brainstorming creative ideas and collaborating with the creative team or other departments within the business, such as senior copywriters, art directors, creative directors and your HoD, to develop concepts that will engage an audience and communicate the brand's message effectively.
Develop a deep understanding of the brand's objectives, target audience, and competition to create designs that effectively communicate key messages and values. Use strategic thinking to align design projects with the overall marketing and business objectives.
Stay up-to-date with the latest trends and advancements in design, including new techniques and styles that resonate with audiences. Continuously upskill in design techniques, software, and tools to improve productivity and creativity.
Assist the art director in ensuring the quality and consistency of design deliverables by helping to review and provide feedback on design work produced by the team.
Identify areas for process optimisation and workflow enhancement within the design team. Seek opportunities to enhance efficiency, productivity, and creativity through the adoption of new technologies and tools.
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