Job Description

A South African company that provides solar energy solutions for homes and businesses is seeking a Digital Specialist & Performance Marketer who will be instrumental in optimizing and expanding their digital presence. This role demands mastery in creating and executing performance-driven strategies to significantly boost online traffic, conversion rates, and ROI. You will serve as a thought leader in performance marketing and SEO, consistently seeking innovative ways to ensure sustained competitive advantage.
Responsibilities:
Performance Marketing:
Develop, manage, and optimize high-impact paid digital campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads) to achieve superior ROI.
Continuously monitor, analyze, and optimize campaign performance based on clearly defined KPIs, including CPA, CPC, ROAS, and conversion metrics.
Execute rigorous A/B testing, leveraging insights to refine and scale successful campaigns.
Collaborate closely with the creative team to produce highly compelling, data-driven ad creatives.
SEO & Content Optimization:
Lead the development and execution of advanced SEO strategies to improve organic rankings, drive traffic, and enhance user engagement.
Conduct thorough keyword research, competitor analysis, and technical audits to inform ongoing optimization strategies.
Manage on-page, off-page, and technical SEO, ensuring continuous improvement in website visibility and domain authority.
Drive content strategy initiatives, aligning keyword and search intent insights to enhance relevance and user value.
Analytics & Reporting:
Provide detailed analytics reports and strategic insights, clearly presenting actionable recommendations to senior management.
Use advanced analytics tools (Google Analytics, SEMrush, Ahrefs, Moz, Hotjar) to measure and report campaign effectiveness regularly.
Strategy Development & Leadership:
Serve as an authority in performance marketing and SEO within the company, keeping abreast of industry trends and emerging technologies.
Proactively recommend innovative strategies and technologies to ensure sustained competitive advantage. Minimum Requirements:
Bachelor's degree in Marketing, Digital Media, Business Analytics, or a related field; advanced certifications (Google Ads, Google Analytics, Meta Blueprint, SEO certifications) are strongly preferred.
5+ years proven experience as a Performance Marketing & SEO Specialist in highly competitive digital environments.
Demonstrable track record of successfully managing high-budget digital campaigns with proven growth in traffic, leads, and conversions.
Advanced proficiency in analytical and SEO tools (Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Ads, TikTok Ads Manager, SEMrush, Moz, Ahrefs).
Proven experience in data-driven decision-making and proficiency in using data visualization/reporting tools.
Core Competencies & Skills:
Exceptional analytical skills with an ability to translate complex data into actionable insights.
Proven expertise in digital advertising channels, strategic SEO planning, and execution.
Excellent understanding of digital user experience, conversion rate optimization (CRO), and landing page optimization techniques.
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
Effective communicator and collaborator, able to clearly articulate strategies and results to diverse stakeholders.
Benefits:

• Competitive salary based on experience (salary can potentially be more based on experience/skills)

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to
You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days