Copy Led Creative Strategist

Home Based, ZA, South Africa

Job Description

We're Hiring: Copy-led Creative Strategist



Direct response copywriting meets creative strategy.

If you write high-converting Meta ads in your sleep and know what makes people click -- this role is for you.

Remote | Freelance or Part-Time | Meta Ads Focused



We're a performance marketing agency scaling eCommerce and digital product brands through sharp strategy and high-converting creative. Our team is remote, async-friendly, and operates with high standards. Our creative isn't fluff -- it's built to convert. We're hiring a Copy-led Creative Strategist -- someone who thinks in hooks, writes for performance, and loves turning customer insight into ad angles that sell. This is a copy-first role. You don't need to be a designer. You do need to know how to write messaging that cuts through and drives clicks.

What You'll Do



Research brands, products, audiences, reviews, and competitors Write direct response copy: hooks, angles, short-form Meta ads Turn insights into briefs with clear messaging and ad concepts Review creative output, analyze performance, and iterate Spot new trends, angles, and formats across the DTC landscape

What We're Looking For



You've written Meta ads or paid social copy that's performed You understand buying psychology, objections, and persuasion You're quick with ideas, fast with words, and grounded in data You're organized, proactive, and comfortable owning outcomes You care about results, not fluff -- you want your work to win

The Brands You'll Work With



You'll help shape creative strategy for brands in wellness, fashion, skincare, digital products, and consumer tech -- including 7-figure Shopify stores and fast-growing online education brands. You won't be buried under layers of approvals. Your work will be seen, tested, and optimized weekly -- with real performance feedback and fast execution cycles.

The Role



Freelance or part-time (10-20 hrs/week) to start -- with the potential to step into a bigger role fast if it's a great fit Remote, with a strong preference for availability during standard US working hours You'll collaborate closely with a Creative Strategist, designers, and media buyers to bring high-converting creative to life

Bonus if you have:



Familiarity with Meta Ads Manager or paid media KPIs Light visual thinking (e.g. Canva mockups or reference decks) Experience with ClickUp, Notion, Loom, or Slack Agency or high-volume DTC experience

To Apply



Apply through Indeed. Qualified candidates will receive a follow-up message with a link to complete a comprehensive application form via Notion. Selected applicants will be contacted for an interview.

Job Types: Full-time, Part-time

Expected hours: 20 - 40 per week

Experience:

ad copywriting: 2 years (Required) eCom/DTC brands: 2 years (Required)
Language:

English (Required)
Work Location: Remote

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Job Detail

  • Job Id
    JD1473819
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Part Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Home Based, ZA, South Africa
  • Education
    Not mentioned