Job Description

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Creative Strategist - Digital Advertising
Salary: R28 000 - R30 000
Job Overview
We're seeking a talented and insights-driven Creative Strategist to join a forward-thinking UK-based digital advertising agency. You'll be at the heart of shaping engaging, performance-led campaigns that combine creative storytelling with data-backed strategy. If you have a passion for digital trends, persuasive messaging, and advertising innovation, this role offers a dynamic and rewarding environment for growth and collaboration.
Key Responsibilities

• Conduct customer research and social listening to uncover audience insights.
• Analyse competitor activity and industry trends to inform campaign strategy.
• Develop key messaging frameworks and creative themes for advertising campaigns.
• Identify and implement trending creative formats (e.g. POV ads, "Us vs. Them", disruptive visuals).
• Write compelling ad copy aligned with strategic messaging.
• Translate analytics (Meta Ads Manager, TikTok, YouTube, etc.) into actionable creative decisions.
• Evaluate existing client content for optimisation opportunities.
• Collaborate closely with Ads Managers to align creative with performance data.
• Present clear reports on campaign outcomes (e.g. CTR, thumbstop rate, CPA) with strategic recommendations.
• Maintain well-organised briefs, naming conventions, and asset libraries.

• Minimum 2 years of experience as a Creative Strategist or similar role.
• Strong portfolio showcasing successful digital ad campaigns.
• Expertise in ad performance analysis and iterative creative development.
• Proficiency in social platform dashboards (Meta, TikTok, Google Ads).
• Exceptional communication and presentation skills.
• Must have access to a reliable internet connection and personal laptop.

• Passion for digital media and staying ahead of social trends.
• Ability to lead and collaborate with designers, editors, and creators.
• Analytical thinker who can isolate variables and iterate quickly.
• Creative problem-solver with an experimental mindset.
• Fluent in transforming brand tone and strategy into performance-ready creatives.