Job Description

Nedbank's Group Digital Marketing Department is seeking a versatile mid-level copywriter who will be responsible for creating consumer-targeted copy for a diverse range of portfolios. The scope of this job includes creating copy for online media including paid social media, articles, landing pages, microsites, apps, videos etc. SEO knowledge is essential. The mid-level copywriter will have experience in writing copy for prominent brands. Examples of work will be requested, and a copywriting test will be conducted at Nedbank's Head Office in Sandton. The mid-level copywriter will contribute to the user experience of the customer journey by producing compelling copy with a strong narrative, as well as generating innovative ideas that move the organisation forward. The successful candidate will be reporting into the senior digital copywriter.

Job Responsibilities

• Copy creation across Nedbank platforms including web, paid social and app to engage with consumers in a meaningful way that allows business objectives to be executed
• Editing (Excellent grammar skills imperative)
• Ensuring all copy produced adheres to the Nedbank CI, mission, vision and brand values
• Ensuring adherence to production schedule
• Liaison with various businesses across the organisation regarding content production requirements
• Proofing and quality checks of copy produced by agency partners
• Constant improvement and optimisation of content-creation processes and workflows for the organisation
• Being proactive: constantly recommending ways to improve owned digital channel performance through innovation
• Stay abreast of latest content-production trends
• Provide input into the CX of various portfolios within the organisation

People Specification

Attributes

• Meticulous attention to detail
• A passion for writing
• Creative problem-solving abilities
• Experience in writing on various platforms including social media, apps, campaign pages, microsites, blogs, video sites etc.
• Knowledge of the current digital arena
• Understanding of digital marketing best-practice principles

Essential Qualifications - NQF Level

Matric/Grade 12/National Senior Certificate

Essential Qualification(s)

Diploma or degree in Creative Writing/Communication (secondary)

Type of Exposure

• Working with a group to identify alternative solutions to a problem
• Sharing information in different ways to increase stakeholders' understanding of digital landscape
• Comparing two or more sets of information
• Business writing and proofreading
• Building and maintaining effective relationships with internal and external stakeholders
• Managing customer expectations
• Interacting with diverse people
• Working in a fast-paced environment
• Working in a team

Minimum Experience Level

• 3-4 years' experience in writing and editing copy
• Knowledge of writing for SEO is essential
• Financial sector experience preferred but not essential
• Advertising/marketing agency experience will be advantageous
• Strong verbal and excellent written business communication skills
• Excellent time-management and multitasking skills

Technical/Professional Knowledge

• Administrative procedures and systems
• Banking knowledge
• Banking procedures
• Business principles
• Governance, risk and controls
• Microsoft Office
• Relevant regulatory knowledge
• Business writing skills

Behavioural Competencies

• Communication
• Collaborating
• Initiating action
• Work standards
• Building partnerships
• Managing work

Please contact the Nedbank Recruiting Team at +27 860 555 566

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Nedbank