Job Description

We are seeking a talented and dynamic Web Content Specialist to join our team. As a leading hospitality and casino brand, we are committed to providing our customers with an exceptional online gaming experience. The Web Content Specialist will play a crucial role in creating and maintaining engaging and relevant content on our website to enhance user engagement, drive traffic, and support our business objectives.

Responsibilities: * Content Creation: Develop high-quality, SEO-friendly, and captivating content for the website, including game descriptions, promotional materials, blog posts, and articles, catering to the target audience's interests and preferences.

• Website Management: Ensure the timely and accurate publishing of content on the website, keeping it up-to-date and consistent with brand guidelines and industry standards.
• SEO Optimization: Collaborate with the digital marketing team to optimize website content for search engines, implementing relevant keywords and best practices to improve organic visibility.
• Content Strategy: Contribute to the development and execution of the content strategy, aligning it with the company's objectives, brand positioning, and customer engagement goals.
• User Experience: Focus on enhancing the overall user experience by organizing and structuring content in a user-friendly manner, leading to increased customer satisfaction and retention.
• Content Curation: Curate and manage user-generated content, ensuring compliance with regulations, ethical standards, and brand image.
• Performance Analysis: Regularly monitor and analyze the performance of website content, utilizing data insights to make data-driven decisions for continuous improvement.
• Compliance: Ensure all content adheres to relevant legal and industry compliance standards, with special attention to responsible gaming guidelines.
• Cross-Functional Collaboration: Collaborate with various teams, including marketing, design, product, and customer support, to align content initiatives with broader business objectives.
• Industry Trends: Stay up-to-date with industry trends, competitor activities, and emerging technologies to implement best practices and innovative content approaches.

Requirements:

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Proven experience in web content creation and management, preferably within the gaming, hospitality, or entertainment industry.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Familiarity with content management systems (CMS) and web analytics tools.
• Creative mindset and the ability to tailor content to different target audiences.
• Ability to work independently, meet tight deadlines, and manage multiple projects simultaneously.
• Passion for online gaming and a solid understanding of the broader casino and sports betting landscape.
• Adherence to responsible gaming principles and a commitment to promoting a safe gaming environment.

Join our passionate and dynamic team, where you'll have the opportunity to shape the online gaming experience for our valued customers. Apply now and embark on an exciting journey with one of the industry's leading brands!

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