Job Title:Content Specialist Employment Type:Permanent Work Location:Cape Town
JOB SCOPE & RESPONSIBILITIES
Develop plans for generating meaningful content to drive increased traffic, engagement, and brand visibility, in line with customers characteristics and online preferences.
Conceptualise and plan for digital content storyline and layouts for various channels ensuring content remains fresh and exciting.
Brainstorm, design and deliver content in different forms including video, photographs, social, written, etc.
Produce general copywriting for the company website and blogs including:
Copywriting for consumer and corporate website.
Promotional website content: promotions, events, advert banners, and special offers.
Promotional copy for business emails.
Social media content organic and paid.
Promotional and enticing copy for online advertising campaigns (e.g., Google AdWords, Facebook Ads).
Attends occasional events to support real-time and wrap-up coverage.
Develop and upload content to social platforms: Facebook, Instagram, YouTube, Twitter, LinkedIn.
Develop and upload content to digital paid media platforms: Google Search, Google Display.
Develop and upload dynamic content (specials, events, and promotions) to the company website.
Proof-read and edit content for various platforms.
Review and optimise the ongoing performance of all content using key SEO strategies and tools to ensure growth.
Own the photographic e-commerce assets and image library including renaming, resizing, and uploading images from photoshoots.
Facilitate the image editing process, including retouching, and resizing with speed and accuracy.
Work with editors, producers, and other designers to resolve technical and/or design issues.
Correspond and obtain approvals on final content, against brief.
Be an ideas bank of new innovation and concepts to be used as a foundation for content for various online channels in line with business requirements.
Perform content audits.
Commission, edit, and proofread content ensuring it meets style, tone, and marketing message requirements, as well as reflecting the company brand.
Co-ordinate the online community content and reputation management for the business, engaging with communities across all social platforms; Adobe. social listening, tracking, and tagging and respond to complaints, inquiries, and comments through Adobe Social.
Complete monthly content and social (organic and paid) reports, including the analysis and ROI of relevant content aimed at specific channels and market segments.
Maintain an extensive digital and physical collection sample archive.
QUALIFICATION AND EXPERIENCE
Qualification:
3 Year Bachelors Degree preferably in marketing, communication, English or journalism.
Copywriting certification.
GAIQ certification is an advantage.
Experience:
A minimum of 3 years experience marketing with experience using one or more digital content management systems (Adobe Experience Manager, WordPress, etc.).
Experience coordinating and managing suppliers and an outsourced content team.
Knowledge / ability to use a social media scheduling tool.
Work conditions and special requirements
May be required to work outside of normal working hours, in line with operational requirements (including weekends, public holidays).
COMPETENCIES
Technical proficiency:
Digital content management systems (Adobe Experience Manager, WordPress, etc.).
Rules of each social platform and best practice.
Digital asset management.
SEO: keyword implementation, site links, metadata.
Basic HTML and CSS understanding.
Basic understanding of Google Analytics.
Ability to use browser developer tools to review content on different device screen sizes.
Knowledge of bootstrap.
Knowledge and enjoyment of sport.
Advantageous:
Google Webmaster.
Photoshop and basic design skills.
Digital User Experience (UX).
org enhancements.
Digital User Experience (UX).
Know-how:
Requires specialised knowledge of techniques, equipment and processes relating to digital content administration practices, services, and suppliers.
Short term planning (6-12 months) involves conducting the planning of activities to meet and optimise processes in the marketing, digital and technology value chains
Organise, plan, and prioritise tasks for self to ensure that work gets done effectively and efficiently.
Interact with clients, and professional teams - influencing, motivating and encouraging specific behaviour.
Problem-solving:
Apply business acumen and sound common sense to the analysis of digital content within defined standards.
Monitor changes in the environment and is quick to act upon potential opportunities, risks, and challenges.
Consider all the facts, options, and possible outcomes prior to making decisions.
Analyse and diagnose performance issues in order to maximise or leverage product strengths to deliver results.
Deal with diverse problems in own area, using judgment and discretion to resolve them.
Accountability:
Provide information and make recommendations regarding digital services to meet supplier / client needs.
Solve a wide range of queries related to data management and analytics dealing with these sensitively and within operational/procedural limitations.
Optimise and streamline existing systems and processes to support the business strategy in terms of cost efficiency, managing risks and improving the service offering.
There are guidelines/ policies and procedures in place to be followed, but the incumbent needs constantly consider ways of improving productivity and cost efficiencies.
PACKAGE & REMUNERATION
Negotiable depending on Qualifications and Experience.
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