Job Description

• Develop, maintain, and track the Route to Market (RTM) strategy. Manage Local Distribution Partner (LDP) Strategic Distributor (SD) and wholesale third-party structures and models. Implement channel-specific execution strategies aligned with business goals. Work closely with Regional Commercial teams and Route to Market teams to support execution capability and training.

Key Duties & Responsibilities

• Pack, Price & Promotion: Track and analyze pricing performance to identify areas for improvement. Monitor competitor brand, packs, and pricing by category and adjust the BPPC strategy accordingly. Use shopper and consumer insights to recommend improvements to local trade marketing plans. Share insights and knowledge to influence and implement national promotional activity. Develop bespoke regional promotional activities and campaigns with marketing teams.
• Trade Activation & Performance Monitoring: Track in-trade activation, promotion execution, and local customer engagement effectiveness. Monitor and report on key performance indicators, including volume growth, compliance, and RED metrics. Provide regional feedback and recommendations to optimize Local and Traditional channel plans.
• Thought Leadership & Influence: Establish self as a trusted source of sales capability knowledge within the Local and Traditional channels. Share trade insights with key stakeholders to inform strategic decisions. Provide influential leadership with regional and own teams to drive execution of strategy.

Skills, Experience & Education
Education
Bachelor's degree in Sales, Marketing, Business or related field
Postgraduate qualification is advantageous
Experience
5 years in sales roles, including 5 years of managerial experience in FMCG
Channel management experience, specifically in Wholesale and/or Local & Traditional channels, is highly advantageous
Skills
Strategic Thinking & Business Planning
Trade Marketing & Execution Planning
Customer & Stakeholder Management
Data Analysis & Performance Reporting
Commercial Acumen & Negotiation
Communication & Presentation Skills
Project Management
Sales Capability Development
General

• Nett Sales Revenue: R14 Billion
• Customer Loyalty Index (CLI): As determined by business plan
• Sparkling Soft Drinks (SSD) Value Share: As determined by business plan
• Still Value Share: As determined by business plan
• RED Execution: As determined by business plan
• Channel Price Compliance: As determined by business plan
• Discount Spend: 7% (L&T) and 9% (Wholesale) of NSR
• Customer Rewards Programme Participation: : As determined by business plan
• Talent Management Excellence and Pipeline: As per business plan and framework

Policy
At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual's merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
At the heart of our recruitment processes is the need to create a value driven experience for all applicants. To all recruitment agencies: Coca-Cola Beverages Africa does not accept agency resumes for roles that we post and make available. Please do not forward any resumes to any Coca-Cola Beverages Africa employees and Talent Teams as we are not responsible for any fees related to unsolicited resumes.