Job Description

• Implement and track wholesale channel promotions, pricing, and execution standards. Assist with maintaining wholesale customer execution plans and evaluate campaign impact. Implement promotional activities and campaigns.

Key Duties & Responsibilities

• Relationship & Customer Management: Build and maintain strong, trusting relationships with key customers. Regularly communicate with customers in writing and in person to address needs and concerns. Resolve issues and complaints promptly to ensure client satisfaction.
• Sales and Revenue Generation: Develop and implement sales strategies to achieve targets. Identify and pursue new business opportunities within key accounts. Negotiate contracts and pricing agreements.
• Strategic Planning and Execution: Develop and manage account plans, including budgets and timelines. Monitor performance against targets (e.g., Pay for Performance (P4P)) and make adjustments as needed. Collaborate with internal teams (sales, marketing, operations, Revenue Growth, Supply Chain, Commercial) to execute strategies and ensure channel readiness and resource alignment.
• Performance Monitoring & Market Analysis: Track and report on targets, customer compliance, and in-trade execution success. Gather insights from wholesale partners to identify gaps and recommend strategic adjustments. Stay informed about market trends, competitor activity, and industry developments. Analyze sales data and key performance indicators (KPIs).
• Reporting & Documentation: Prepare structured channel reports, execution summaries, KPI dashboards, and presentations for internal and customer reviews. Manage credit terms and payments. Coordinate with logistics and supply chain teams to ensure timely delivery of products.

Skills, Experience & Education
Education
Bachelor's degree in Sales, Marketing, Business or related field
Postgraduate qualification is advantageous
Experience
5 years in sales roles, including 5 years of managerial experience in FMCG
Channel management experience, specifically in Wholesale and/or Local & Traditional channels, is highly advantageous
Skills
Strategic Thinking & Business Planning
Trade Marketing & Execution Planning
Customer & Stakeholder Management
Data Analysis & Performance Reporting
Commercial Acumen & Negotiation
Communication & Presentation Skills
Project Management
Sales Capability Development
General

• Nett Sales Revenue: R14 Billion
• Customer Loyalty Index (CLI): As determined by business plan
• Sparkling Soft Drinks (SSD) Value Share: As determined by business plan
• Still Value Share: As determined by business plan
• RED Execution: As determined by business plan
• Channel Price Compliance: As determined by business plan
• Discount Spend: 7% (L&T) and 9% (Wholesale) of NSR
• Customer Rewards Programme Participation: : As determined by business plan
• Talent Management Excellence and Pipeline: As per business plan and framework

Policy
At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual's merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
At the heart of our recruitment processes is the need to create a value driven experience for all applicants. To all recruitment agencies: Coca-Cola Beverages Africa does not accept agency resumes for roles that we post and make available. Please do not forward any resumes to any Coca-Cola Beverages Africa employees and Talent Teams as we are not responsible for any fees related to unsolicited resumes.