Job Description

Coca Cola Beverages South Africa has an exciting opportunity in the Sales & Marketing Department. We are looking for seasoned individual with necessary skills & experience for a Channel Specialist : HORECA role.
Key Duties & ResponsibilitiesKey Outcome

• Brand Marketing Plan Execution: Collaborate with the Monster Energy Company (MEC) frontline marketing team to execute regional marketing plans in alignment with the global brand strategy, ensuring brand consistency and maximizing regional impact.
• Joint Business Planning with HORECA Teams: Work with dedicated regional HORECA teams to ensure the execution of the annual joint business plan, maintaining alignment between global strategies and regional objectives.
• Promotional and Activation Support for Regional Teams: Provide ongoing promotional and activation support to regional sales and customer teams to maximize the impact of developed programs and drive performance at the local level.
• Collaboration on New Product Launches: Partner with the Category Management team and Commercialisation project managers to ensure the successful execution of new product launches within the channel, adhering to the ABP and innovation timelines.
• Top-to-Top Engagement with Key Customers: Foster strong relationships with senior leadership in key accounts to align on business objectives, performance tracking, and new opportunities.
• Localized Brand Promotions Execution: Activate the national brand calendar and adapt programs to regional markets, ensuring they resonate with local consumers while staying true to the brands core message.
• Ongoing Evaluation of Promotions and Campaigns: Review and assess the effectiveness of executed promotions and campaigns, providing actionable feedback and insights to improve future initiatives.
• Trade Marketing & Customer Relationship Management: Work closely with the trade marketing team to identify innovative solutions and support the execution of new product introductions and brand campaigns.

Functional Capabilities

• Brand Marketing Execution
• Joint Business Planning and Alignment
• Promotional and Activation Management
• Product Launch and Commercialization Support
• Customer Relationship Management
• Localized Brand Promotion Implementation
• Campaign and Promotional Evaluation
• Trade Marketing and Innovation Implementation
• Cross-Functional Collaboration
• Reporting and Communication

KBIExecution against Brand Direct Marketing Expenditure (DME) and Annual Business Plan (ABP), by portfolio
Skills, Experience & EducationEducation

• A bachelors degree in Marketing, Business Administration, or a related field.
• Postgraduate qualifications (e.g., MBA, Masters in Marketing) are advantageous.

Experience

• 5+ years of relevant experience in FMCG sales, trade marketing, or key account management within the hospitality or related sectors.
• Hands-on experience in brand marketing execution, joint business planning, and promotional management.
• Familiarity with digital marketing tools, trade marketing strategies, and product launch processes.

Skills

• Ability to align brand objectives and regional market needs, focusing on growth and performance.
• Strong teamwork with internal teams (marketing, sales, category management) and external partners to ensure successful execution of business plans.
• Expertise in executing marketing campaigns that ensure brand consistency while adapting to local market needs for greater impact.
• Skilled in developing and managing promotional programs, coordinating logistics, and measuring campaign effectiveness to optimize results.
• Ability to build and maintain strong relationships with key accounts and senior leadership to ensure customer alignment with brand goals.
• Proficient in analyzing performance data, monitoring KPIs, and making data-driven decisions to improve campaign and business outcomes.

GeneralThe advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing.
Interested applicants, who meet the above employee specifications, should please apply. Suitable equity candidates will be given preference in line with our Equity Plan.PolicyAt Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individuals merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.At the heart of our recruitment processes is the need to create a value driven experience for all applicants. To all recruitment agencies: Coca-Cola Beverages Africa does not accept agency resumes for roles that we post and make available. Please do not forward any resumes to any Coca-Cola Beverages Africa employees and Talent Teams as we are not responsible for any fees related to unsolicited resumes.

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