Job Description

WHAT IS THE PURPOSE OF THE ROLE?
We are seeking a seasoned Business Unit Director to lead and manage key customers seeking to enhance their marketing performance and profitability.
The successful candidate will oversee the strategic direction, operational efficiency, and overall success of the unit. You will be responsible for ensuring that all projects align with client objectives, are delivered on time, and exceed expectations.
You will work closely with both internal creative, marketing intelligence, and digital activation teams to drive business growth, foster client relationships, and champion operational excellence.
OVERVIEW
This is a fantastic opportunity to work on some of South Africa's biggest Financial Services brands, growing your skills, knowledge and experience in this market.
The Business Unit Director are responsible for the smooth running and successful management of the Client's business across all relevant services, to ensure that all of Incubeta's campaigns, digital solutions and projects are delivered in a timely, efficient and successful.
The ideal candidate will be able to successfully understand the client's business, as well as Incubeta's service and solution offerings, in order to effectively interpret client requests and translate them into workable briefs for our delivery team.
KEY RESPONSIBILITIES

• Strategic Leadership & Vision:

• Develop and execute the strategic direction for your business unit.
• Set and communicate clear goals and KPIs for your team, aligning with broader agency objectives.
• Lead innovation within the unit, staying ahead of industry trends, and exploring new opportunities.

• Client Relationship Management:

• Cultivate and maintain strong relationships with key clients, ensuring satisfaction and long-term partnerships.
• Serve as a strategic advisor to clients, providing insights and recommendations for digital growth and success.
• Handle high-level client communications and resolve escalated issues when necessary.

• Team Leadership & Development:

• Lead, motivate, and manage a multidisciplinary team, including account managers, project managers, designers, developers, and digital strategists.
• Drive performance, fostering a culture of collaboration, creativity, and accountability.
• Mentor and develop team members, identifying growth opportunities and providing ongoing feedback and coaching.

• Business Growth & Profitability:

• Identify and pursue new business opportunities within the unit, including upselling and cross-selling additional services to existing clients.
• Drive revenue growth through new client acquisition and expanding current accounts.
• Ensure financial targets and profitability goals for the unit are consistently met.

• Client Education and Support:

• Support client education on digital marketing best practices and emerging trends.
• Work with the broader team to identify and drive training opportunities relevant to your client across both basic principles and key digital marketing platforms and tools.

• Operational Management:

• Oversee the day-to-day operations of the business unit, ensuring efficient workflows, resource allocation, and project delivery.
• Manage budgets, timelines, and resources across all projects within the unit.
• Implement processes to ensure seamless project delivery, from concept to execution.

REQUIREMENTS

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of experience in digital marketing, preferably within an agency environment.
• Proven experience managing and leading a financial service client (FSP).
• Proven track record of managing, advising and optimizing digital marketing campaigns.
• Demonstrated client-centric mindset with the ability to build, maintain and grow long-term client relationships and external stakeholders, with a strong focus on client satisfaction and retention.
• Proven Strategic thinker with a results-driven approach to problem-solving.
• Demonstrated Experience in leading and developing cross-functional teams, fostering a culture of collaboration and high performance. With Excellent communication, negotiation, and interpersonal skills.
• Demonstrated ability to recognize opportunities and drive opportunities that will add value and impact to client accounts.
• Demonstrated Strong understanding of budget management, P&L responsibilities, and financial reporting and the ability to drive profitability while ensuring the delivery of high-quality work.
• Own transport and driver's license

SKILLS

• Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing, display advertising).
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, Google Marketing Platform).
• Excellent communication and presentation skills.
• Strong analytical skills and ability to interpret data.
• Ability to manage multiple clients and projects simultaneously.
• Creative thinker with strong problem-solving skills.
• Highly organized and detail-oriented.
• Proficiency in project management tools and software.

• Google Product Suite (Gmail, Sheets, Slides, Docs, LookerStudio)
• Microsoft Office (Excel & PowerPoint)

ADVANTAGEOUS

• Google Ads Certifications
• Meta Blueprint Certifications
• Google Analytics Certifications
• Google Marketing Platform Media Modules (DV360, CM360, SA360) Certifications
• Monday.com project management
• Harvest Time Management

PERSONAL ATTRIBUTES

• Strategic thinker with a client-centric approach.
• Highly organized and detail-oriented.
• Proactive and results-driven.
• Ability to thrive in a fast-paced, dynamic environment.
• Excellent interpersonal skills and ability to build strong relationships with clients and internal teams.

What does Success Look Like in this Role?
Success in this role means building strong client relationships, driving measurable results, and ensuring client retention and growth. It's about consistently delivering high-performing campaigns, identifying opportunities for added value, and fostering seamless collaboration with internal teams.
What are your Growth Opportunities at Incubeta?
At Incubeta, we believe in nurturing talent and providing a clear path for career progression. You will be afforded opportunities to become a thought leader within the agency, playing a significant role in shaping client strategy and influencing our agency's direction.
What can you expect from Incubeta from a Cultural Fit and Alignment perspective?
Alignment with Incubeta's values-Earn Trust, Help Others Succeed, Dare to Lead, and Exceed Expectations-is non-negotiable. These principles should guide everything you do, ensuring you contribute positively to our team and client relationships.
Incubeta Company Values:

• Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
• Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
• Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
• Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements. Goes above and beyond the basic expectations of the role and the business.

Application Process:
If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.
Join us at Incubeta to shape the future of digital marketing!