Job Description

Position: Brand Manager
Location: Cape Town / JHB
Reporting to: Marketing Manager
Purpose of the Role
To develop the brand in South Africa through optimum use of the A&P investment tools; ensuring a 360 approach to all marketing strategies, ultimately growing market share and brand image in South Africa.
KEY RESPONSIBILITIES
Business Performance
Key Responsibilities:

• Develop and execute brand strategies that align with commercial goals
• Lead budgeting and business forecasting processes for your category
• Monitor and analyze market trends, sales data, and competitor activity
• Act as both planner and buyer, managing end-to-end product lifecycle
• Collaborate with sales, supply chain, and creative teams to ensure seamless execution
• Deliver impactful marketing campaigns that drive consumer engagement and conversion
• Identify opportunities for growth, innovation, and product development

• Proven experience in a Brand Manager or Category Manager role
• Strong commercial acumen with the ability to forecast and manage budgets
• Excellent analytical and strategic thinking abilities
• Experience in planning and buying functions is highly advantageous
• Ability to thrive in a fast-paced, data-driven environment
• Strong interpersonal and communication skills
• Work with a passionate, collaborative team in a growing business
• Take ownership of exciting local and international brands
• Influence high-level decisions with your insights and leadership

Stakeholder engagement and management

• Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market
• Work with all stakeholders to gain maximum exposure for the brand
• Co-ordination and implementation of PR activity

Budget and Financial Management

• Management of marketing budget
• Management and analysis of A&P spend to ensure effective usage thereof and ensuring a ROI and brand profitability
• Ensuring achievement of wholesale budgets across all retailers

COMPETENCIES

• Deciding and Initiating Action
• Working with People
• Writing and Reporting
• Persuading and Influencing
• Planning and Organising
• Delivering Results & Meeting Customer Expectations
• Adapting and responding to change
• Coping with pressures and setbacks
• Analysing
• Entrepreneurial and commercial thinking

SKILLS

• Strong understanding of Brand management & Marketing concepts
• Willing and able to work on both strategy and operational subjects
• Attention to detail
• Proactivity, adaptability & flexibility
• Multitasking
• Strong interpersonal skills
• Negotiation skills
• Communication skills
• Business acumen

MINIMUM REQUIREMENTS/QUALIFICATIONS
Business/Marketing degree
5 years relevant experience in the cosmetics industry